Let's start with a question: If you are an ordinary Filipino guy encountering blockchain games for the first time, facing a bunch of English terms, complex wallets, and incomprehensible NFTs, wouldn't you want to uninstall it in a minute? But what if there was an organization that could teach you how to play step by step, lend you gaming equipment, and even help you make money—doesn't that feel like you've activated a cheat code?

This is what YGG (Yield Guild Games) does. But it is no longer the 'gaming gold farming guild' that only focused on (Axie Infinity) back in the day. Today, let's not talk about the abstract; let's break down how it has managed to thrive steadily amidst industry fluctuations, even being referred to as the 'hidden infrastructure of Web3 gaming' in the industry.

1. You think it is a guild? In fact, it is a 'human router'.

YGG's most powerful move is turning people into quickly mobilizable resources. It has incubated regional sub-guilds like IndiGG in India and YGG in Japan, allowing local teams to operate independently. And the result?

  • When a new game launches, YGG can mobilize thousands of real players from Southeast Asia and Latin America within a week to test and complete tasks;

  • When a new chain wants to promote a gaming ecosystem, YGG can directly connect with the community to provide 'plug-and-play' active users.

This capability makes it impossible for small guilds that rely solely on issuing tokens to attract players to compete — YGG holds real people and networks, not just wallet addresses.

2. Don't put all your eggs in one basket; even in a bear market, you won't starve.

Many small guilds fail because they go 'All in on one game'; when the game cools down, the guild disbands. YGG's approach is more like a venture capital fund:

  • The asset pool contains dozens of game NFTs, as well as virtual land and game tokens, and even acts as a verification node across multiple chains;

  • The financial structure retains 13% as an operational reserve, balancing community and investment proportions, without blindly chasing trends.

So even if the economy of a certain game collapses, YGG can still rely on other assets and community activity to survive. This risk-resilience capability has made it a 'long-term reliable partner' in the eyes of developers.

3. Accumulated four years of 'dirty and laborious experience' in secret.

You might not expect that YGG's most valuable asset is those pitfall experiences:

  • How to pay salaries to tens of thousands of players (involving cross-border payments)?

  • How to stabilize community emotions when game tokens plummet?

  • How to design a task system that encourages players to continue participating?

These practical experiences have been consolidated into the 'Guild Advancement Program' (GAP) — a set of tasks and reputation systems. Many new games now directly integrate with YGG's system because building it from scratch is too labor-intensive. It's like opening a store and directly integrating with Alipay's payment and membership system, saving hassle and bringing in traffic.

4. Tokens are not for speculation, but are 'governance tools'.

YGG distributes 45% of the tokens to the community, but is deliberately designed to weaken speculation attributes:

  • Token holders can participate in governance votes to decide which games the guild invests in;

  • Active contributors (such as team leaders and translators) earn tokens as rewards;

  • Staking tokens can share guild profit dividends.

In this way, the tokens tie players, guilds, and developers into a community of shared interests — everyone pays more attention to long-term ecological construction rather than short-term price fluctuations.

5. The next ambition: turning game reputation into a 'work resume'.

YGG is recently piloting a bolder approach: connecting gaming task capabilities with real digital work.

  • For example, if you excel at teamwork in the game, the guild issues you a 'leadership badge';

  • Earn income through AI data labeling tasks while accumulating verifiable work experience;

  • In the future, on-chain reputation data may be used to directly apply for remote work.

This is especially valuable for young people in regions like Southeast Asia and Latin America — playing games is no longer just a leisure activity, but has become a three-in-one opportunity for skill training, earning money, and building a resume.

Written at the end: What exactly is YGG building?

To say it is a 'gaming guild' is already too narrow. It is more like:

  • The 'operational platform' for Web3 games: providing a set of solutions for tasks, reputation, and onboarding;

  • The 'glue' of the player community: establishing emotional connections through offline events (such as the Manila Game Summit) and mentorship systems;

  • The 'cold start platform' for developers: new games need real users? Finding YGG is more effective than spending money on advertising.

There is a saying in the industry: 'In a bull market, look for blockbusters; in a bear market, look for infrastructure.' While many projects are still chasing short-term token hype, YGG has quietly positioned itself as the 'water, electricity, and gas' of the gaming ecosystem — you can live without it, but when you need it, you’ll find it's everywhere.

@Yield Guild Games #YGGPlay $YGG