The Role of YGG in the Web3 Game Launch Ecosystem: Launchpad and Revenue Model Quantification
YGG Play Launchpad officially launched in October 2025, supporting the issuance of 7 game tokens, with a total fundraising amount of $103 million and an average ROI of 41.2% in the first 7 days post-launch. Platform mechanism: After developers submit their games, they are reviewed by the DAO (approval rate 64%) and integrated into the quests system, allowing users to complete tasks for priority token subscription rights. YGG takes a 5% launch fee and a 20% revenue share.
LOL Land, as the first title, generated $4.5 million in revenue since May, peaking at 69K DAU, validating the stickiness of the "Casual Degen" model. The revenue model is detailed: Launchpad revenue share accounts for 27% of YGG's total revenue, combined with SubDAO rents and staking rewards, creating diversified cash flow.
In Q3 2025, the total number of platform tasks completed reached 8.9 million, driving YGG's circulating supply buyback of 3.1 million tokens. The tech stack is based on Ronin and AbstractChain, supporting atomic-level token distribution with a settlement delay of 280ms. Partner ecosystem expansion: Integration with Pudgy Penguins, Delabs Games, etc., covering strategy, casual, and AI game categories.
Quantitative assessment: Launchpad TVL/game ratio of $147 million/7 = $21M, better than the median of competitors at $14M; user retention rates of D1 78%, D7 52%, benefiting from the introduction of the YGG community (140,000 active scholars). In the future, the platform plans to introduce dynamic pricing and cross-chain bridging, aiming to cover 50 issuances by 2026, contributing over 40% to YGG's revenue. This model marks YGG's strategic shift from being an asset holder to a game infrastructure provider.
