a new RWA segment enters the game

AI studio Mugafi and Avalanche launch the Entertainment IP Launchpad — a platform where movies, anime, music, sports, and comics are transformed into fully tokenized assets.

This is not just another NFT project — it is an attempt to bring the real entertainment industry into Web3.

What are Mugafi and Avalanche planning

— to tokenize 1000+ IP objects,
— to invest $10 million at the start,
— to reach $1 billion+ in annual media content financing.

Creators will be able to issue tokens backed by rights to movies, anime, and music. Investors can buy into the share and receive a part of real earnings: streaming, cinemas, licenses.
All reporting is on-chain, without gray schemes.

Why is this important for RWA

— The entertainment industry is $2.2 trillion, but it is almost impossible for retail investors to enter.
— Only large studios and closed funds have access to financing.

The launchpad is trying to break this barrier:
a movie, series, or music album becomes an investment asset, not just a creative product.

What does this mean for Avalanche

This is no longer a marketing partner, but a full-fledged 'showcase' case of tokenization of real assets:

— real money,
— real rights,
— real transparency through blockchain.

If Mugafi manages to partially open the 'dark' entertainment industry for Web3 capital, Avalanche will strengthen its status as one of the key RWA platforms — a network that drives large tokenizations, rather than living exclusively off DeFi and NFT.

For investors, this is a signal:
AVAX receives its foundation not from hype, but from the infrastructure that creates demand.