Do you remember a few years ago when the name YGG was always associated with 'Philippines', 'scholarships', and 'Axie Infinity'? At that time, it was the most successful gaming guild, like a generous 'digital landlord', lending expensive NFT assets to players and sharing game profits together. But today, if you still define YGG merely as a 'guild', it's akin to viewing Amazon as just a book-selling website.
YGG's ambition has long surpassed managing a super guild. It is quietly undergoing a 'self-revolution', transforming from a participant into a rule and stage maker — its goal is to become the infrastructure protocol for the entire Web3 gaming world.
'The ceiling of guilds and the infinite possibilities of protocols'
As a guild, YGG's success is evident: collaborating with over 80 games, it has lowered the entry barrier for global players through a scholarship model. However, the guild model has inherent limitations: the larger the scale, the more complex the management; profits are always deeply tied to a few collaborative games, sharing both honor and loss.
The founders of YGG, Gabby Dizon and the team, recognized this early on. They realized that a true moat is not having the most players or assets, but building an environment where all players and guilds can easily grow. Thus, the transformation began: YGG no longer just wants to be the largest 'tree' but aims to cultivate the entire 'forest'.
Protocolization: From 'playing alone' to 'playing together with everyone'
So, as the 'protocol' YGG, what exactly is it building? You can think of it as the 'cloud service' and 'development toolkit' for Web3 games.
· Guild creation and management suite: In the future, any community leader, game streamer, or even a group of friends can use the standardized smart contract tools provided by YGG to create their own mini guild in just a few minutes. Tasks like managing members, allocating assets, and distributing rewards will be automatically handled by the underlying protocol.
· Asset and identity 'passport': The soul-bound token (SBT) system that YGG is vigorously developing is not only an honor badge but also a universal 'skill passport'. When players enter any game connected to the protocol with the YGG ecosystem-certified SBT, the game can immediately recognize their credibility and achievements, even offering exclusive tasks or rewards. This addresses the core pain point of fragmented player identity and the inability to accumulate reputation in Web3 games.
· Cross-game liquidity layer: The YGG protocol aims to facilitate the flow of assets and value between different games. It no longer just 'rents' assets but provides broader utility scenarios and valuation space for assets, becoming a bridge connecting various game islands.
Why is this the 'infrastructure ambition'?
Because the protocol-based YGG will no longer rely solely on the success of the games it invests in. Its value will be reflected in:
· Network effects: The more guilds created using the YGG protocol, the more its identity system and asset standards become industry consensus, and the stronger the attraction.
· Platform revenue: Just like Apple charges service fees to app developers, the YGG protocol can extract small but continuous fees from the ecological activities built on it.
· Industry definition power: Whoever sets the standards defines the future. YGG is attempting to become the de facto standard setter for Web3 game guilds and player reputation.
From guild to protocol, YGG's transformation is an upgrade from 'fishing industry' (going out to fish) to 'shipping industry' (providing ports, navigation, and trade rules for all fishing boats). It is no longer satisfied with being a powerful 'nation' in the gaming world but aims to become the indispensable 'operating system' that carries the evolution of the entire digital civilization.
