WHY is Binance the king of CEXs?
Binance doesn’t dominate the industry only because of its trading volume, or its reputation as the most recognized exchange in the world.
While competitors seem almost invisible, or focus mainly on their online presence, Binance has positioned itself as almost omnipresent in many countries globally.
I’ve been travelling recently, and the first brand I often see is Binance.
For example from my window at the marina I can see a billboard playing Binance ads every 2–3 minutes.
Even people who aren’t into crypto yet will naturally lean toward Binance the moment they decide to buy their first coin. If no one recommends another platform to them, familiarity wins.
Seeing a brand every day imprints it into the subconscious mind over time it feels natural, safe, and trusted.
Yes, some exchanges are focusing on specific regions now, but once regulations become clear everywhere, competing with Binance’s global local-awareness strategy will be extremely difficult.
