Binance rejected the claims that the exchange was involved in the coordinated promotion of new meme coins.
The statements came amid growing concerns that the exchange's social media posts were being turned into meme tokens.
Binance launches internal review after meme coins mirrored its tweets
One example of this trend is a tweet from a post by "Binance Futures" which stated, "The year of the yellow fruit and harvest! Plant wisely. Harvest abundantly." A token appeared on-chain using the same phrase and image shortly before the post was published.
This timing fueled suspicions that someone inside Binance created or supported the token.
After this disclosure, the exchange stated that it has started an internal investigation to determine what happened.
However, Binance co-founder Yi He also rejected these claims. She stated that Binance has no agreements with KOLs to publish or endorse meme coin releases.
She pointed out that the creators of these tokens are copying words from Binance posts and turning them into tokens in the hope of benefiting from social momentum.
She said, "Currently, the community is engaging in actions unrelated to Binance in issuing coins based on Binance's official Twitter, or my statements, or words excerpted from posts. But we cannot stop posting just because someone might try to find angles."
Accordingly, Yi He clarified that the company's social media team chooses its wording independently and has significant freedom in how to phrase the posts.
However, she emphasized that this freedom does not extend to creating tokens.
However, it confirmed that the exchange prohibits employees from issuing or promoting cryptocurrencies.
Meanwhile, former Binance CEO Changpeng Zhao expressed the same opinion, writing on X that the team will continue to post as usual.
She added that any words used in official messages should not be interpreted as an endorsement of any token.
He said, "Just because people are making meme coins from the words we use doesn't mean we can't use them again. We will tweet as we usually do. Any words in our tweets are not an endorsement of any meme or token," he said.
The clarification came as Binance remains the largest cryptocurrency exchange in the world by trading volume.
Therefore, any perceived endorsement from the exchange or its leadership could move markets. This is why the company is trying to establish clearer boundaries between its social media posts and the growing meme coin ecosystem.
