YGG started off by buying NFTs and in-game assets, then lending them out so people could “play-to-earn” without spending a fortune a model that helped define the early GameFi boom. But after many projects fizzled out, YGG quietly evolved. Rather than betting on hype, it shifted toward building a sustainable “on-ramp” for players and games alike.
With YGG Play, YGG now curates games designed to be easy to pick up casual, “degen-friendly,” and wallet-native while still integrating meaningful token and NFT mechanics. The idea: make fun the starting point, not speculation.
The Launchpad? That’s the final piece of the puzzle. Instead of requiring big capital or lightning-fast reflexes, it rewards actual gameplay. Players discover games, complete quests (or stake YGG tokens), earn “Play Points,” and then use those points to gain early access to new game tokens when they launch.
The first test case: LOL Land and its token LOL. LOL Land is a light-hearted, Monopoly-style board game built for quick sessions, and long before the token dropped, the game reportedly pulled in over $4.5 million in revenue. That kind of traction suggests it isn’t just a ghost-town airdrop setup — there are real players behind it.
To claim LOL tokens, players need to stake YGG or complete quests — so the system favors people who actually play, test, and explore the games rather than speculators or bots.
From a design standpoint, this is smart: it aligns incentives correctly. Gamers get rewarded for engagement. Studios get a built-in user base ready to play and test. And YGG strengthens its role — not just as a guild, but as a “community-powered accelerator” for Web3 games.
Of course — as with any Web3 venture — there’s risk. If interest in casual Web3 games fades, or if new titles fail to engage, then staking demand could slump, and early-token holders might find themselves holding assets nobody uses.
Still — if you care about Web3 gaming’s future, YGG Play + the Launchpad is among the most compelling experiments ongoing right now.
