Many people still think YGG is just a blockchain gaming guild—bringing people in, making money, forming teams to run dungeons.
But have you noticed? It has quietly upgraded. The current YGG Play is becoming a launch platform for Web3 games, and it can even be said to be a 'player-driven game incubator'.

It's not 'finding players', but 'players are right here'

For traditional games, the hardest part before launch is the cold start: where to find the first batch of test players? How to collect real feedback?
YGG directly solved this problem—it stands behind a large, active player community that understands Web3.
For developers accessing YGG, it's like instantly connecting to a 'player radar': testers, early users, deep feedback, all in place.
The game has been refined by players even before its official release.

Players are not just players, but also 'product managers'

Through the on-chain guild mechanism, YGG members can directly participate in decision-making:

  • Which game should be prioritized next?

  • Where should resources be allocated?

  • What strategy can achieve a win-win for revenue and experience?

This is no longer a one-way output from project parties, but a 'co-creation of games' by players and developers.
Players, having a voice, are more willing to invest time; developers, hearing real voices, can create market-fit products.

$50 million ecosystem fund: providing both money and resources

YGG has established a $50 million ecosystem fund, which is not just a simple investment but a 'resource package support':

  • Providing startup funding for promising games

  • Issuing rewards for active contributors

  • Helping projects connect with players and promotional channels within the guild

Money is important, but YGG offers more than just money; it provides a complete startup engine of players, capital, and communication.

Discovery platform: helping great games find the right people

Many Web3 games are of good quality but fail due to lack of exposure.
YGG Play acts like a 'game recommendation algorithm', suggesting emerging projects to players who may be interested based on their on-chain behavior and gaming preferences.
For players, this is an entry point for making money and discovering new opportunities; for games, this is a channel to accurately reach core users.

The flywheel is in motion: developers, players, and guilds win together

Once this model is proven, it creates a virtuous cycle:

  1. Developers receive real user feedback and iterate to create more enjoyable games

  2. Players gain rewards and voice through early participation

  3. The YGG ecosystem continues to grow with great games, enhancing network effects

It is no longer just a 'gaming community', but has become an accelerator connecting innovation and the market.

In a nutshell

YGG Play is redefining 'game publishing':

  • Previously it was 'production → promotion → find players'

  • Now it's 'player participation in production → players helping with testing → players jointly promoting'

When players transition from consumers to co-builders, great games will naturally be 'nurtured' out.

@Yield Guild Games #YGGPlay $YGG