Many people still regard Yield Guild Games as a simple "gaming guild", but this is a serious underestimation of its current state. After years of evolution, YGG has built a complex infrastructure that is becoming a key bridge connecting the traditional gaming industry with the Web3 world, as well as connecting global players with blockchain games.
Phase One: Addressing the Entry Barrier (Asset Bridge)
YGG started with a revolutionary idea: to rent expensive gaming NFTs to players through a "scholarship program", addressing the financial barrier for users in emerging markets. This made it a "bridge" between players and assets, laying the foundation for its user base.
Phase two: Build a localized network (Cultural and community bridge)
YGG has not remained a single entity but has developed a global subDAO network (such as YGG SEA, IndiGG, etc.). These sub-communities serve as localized outposts that deeply understand regional cultural preferences and gaming habits, helping global game studios with localized promotion and operations. At this time, YGG has become a bridge between different markets and cultures.
Phase three: Provide comprehensive solutions (Service and growth bridge)
This is a leap in the current phase. YGG integrates all its capabilities and has launched:
1. YGG Play: A brand focused on the distribution of specific types of games.
2. Launchpad: A distribution and growth platform that combines discovery, tasks, and early access.
3. Player growth system: Includes experience points and soul-bound badges, used to record identity and achievements.
At this point, YGG has evolved into a multi-layered Web3 gaming service network. For developers, it provides a one-stop service from testing, promotion, user acquisition to asset issuance. For players, it offers a trusted game directory, low-barrier participation methods, and clear reward pathways. For the entire industry, it filters high-quality projects through a data-driven approach, enhancing overall market efficiency.
The core of education: We must update our cognition. The core product of YGG is no longer a specific NFT vault, but its global community network, player growth tools, and asset issuance capabilities. It is building the 'cloud services' and 'app store' for the Web3 gaming space, which is the fundamental source of its long-term value. Understanding this is key to understanding the future potential of $YGG.
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