The deeper I study, the more certain I am:
The biggest problem in the blockchain gaming industry is not insufficient incentives, not a lack of gameplay, not a lack of traffic, but that the entire ecosystem's understanding of player value still remains at the **'task node'** level.
Players are seen as objects to assign tasks, addresses that can be activated, and the number of KYC that can be piled up.
But in any mature industry, what truly builds long-term value is never the 'number of nodes', but the 'structure of nodes'.
What YGG does is to upgrade the 'player nodes' into a 'player value structure' from the root.
In this article, I want to continue to elaborate from the dimension of 'structural value'.
First, the past value of players is 'immediate value', without structure
Traditionally, there are three types of player value in chain games:
The value of completing tasks
Value of participating in activities
Value that brings short-term popularity
These values occur instantly:
End means disappearance, with no accumulation, and cannot be inherited.
This means that player value can never become 'ecological assets', but can only be a one-time consumption.
YGG's key action is——
Turn immediate value into structural value.
Second, the reputation system allows players to enter the 'structural layer', rather than the 'behavioral layer'
The behavioral layer discusses:
What did you do today?
Did you complete the task?
Are you active?
The structural layer discusses:
What is your position in the ecosystem?
What capabilities do you possess?
Are you trustworthy?
Is your growth stable?
How did you perform across projects in the past?
Behaviors can be replicated,
Structure cannot be replicated.
The reputation mechanism essentially elevates players from 'behavioral diagnosis' to 'structural assessment'.
Third, YGG Play is a structural value engine, not a task factory
If traditional task platforms are likened to 'assembly lines',
So YGG Play is more like a 'value generator'.
Here, tasks are not the goal, but:
Generate Experience
Generate History
Generate Identity Weight
Generate cross-project associations
Generate Social Relationships
Generate Cooperative Records
Every action of players is 'increasing structure', rather than 'completing an event'.
This is why YGG players grow stronger instead of becoming exhausted.
Fourth, the connections between players upgrade from 'incidental relationships' to 'structural networks'
In traditional chain games, player relationships are extremely weak:
Temporary Team Up
Temporary Tasks
Temporary Airdrop Group
End means dissolution.
But in YGG's structure:
Cooperation will affect reputation
Reputation will affect opportunities
Opportunities will reverse-organize cooperative networks
Cooperative networks will form long-term relationships
Relationships turn from incidental to structural.
The more solid the structure, the more resilient the ecosystem.
Fifth, SubDAO organizes players from 'globally randomly distributed' to 'value zones'
In the past, players were scattered globally, without structured characteristics.
But the emergence of SubDAO allows the player ecosystem to have 'zoned structure' for the first time:
Regional Differences
Cultural Differences
Task Preference Differences
Behavior Rhythm Differences
Cooperation Intensity Differences
Learning Curve Differences
Different regions are not 'user sources', but 'value sources'.
This allows the player ecosystem to form a structure similar to 'zoned energy'.
Sixth, the growth path of players is no longer 'task accumulation', but 'value ladder'
Growth does not equal doing more tasks,
Growth equals multidimensional value enhancement.
The player growth structure of YGG is:
Capability Growth
Reputation Growth
Role Growth
Participate in Deep Growth
Transferable History Growth
Social Relationship Growth
Influence Growth
After these dimensions are added together, they form the 'player value ladder'.
Once the ladder is established, the ecosystem automatically becomes attractive.
Seventh, once player value is structured, it possesses 'predictability'
The biggest risk of traditional chain games is:
No one knows if players will leave in the second month
No one knows who will stay after the incentives decline
Because player value lacks a structure to reference.
But in YGG, the player value structure can be predicted:
Retention of active players
Contribution Patterns of Players
Stability of high-reputation players
Adaptability of cross-ecosystem players
Growth curve of regional players
Once the structure is established, behavior can be predicted.
This is core value for any project wanting to build a long-term ecosystem.
Eighth, I am increasingly certain:
The future competition of chain game ecosystems is not about who has more players, but about who has more 'structured player value'.
Quantity without structure is always fragile.
Structure does not rely on quantity and can compound infinitely.
And YGG has already completed the five major structures in advance:
Value Structure
Relationship Structure
Identity Structure
Capability Structure
Regional Structure
These five structures combined form the first ever 'player value infrastructure' in the entire chain game industry.
Summary——
Projects create content, chains provide tools, and YGG is building the 'structural layer' of player value.
The future Web3 game world will no longer be:
Which project has the highest popularity
Which task has the most rewards
Which chain TPS is the fastest
But:
Which ecosystem has the highest quality, highest density, and most compoundable player value structure.
Now the answer is very clear——
YGG is the first and currently the only organization to complete this level of structural work.
