800 million bottles.

The current social inventory of Moutai is said to be this number.

But across the country in a year, only about 30 million bottles are actually opened and consumed.

What does this concept mean? It means that if the Moutai factory were to explode tomorrow and disappear from the Earth, just the bottles currently hoarded by everyone would be enough for the entire nation to drink for another 25 years.

You say, what is this thing really for, to drink or to speculate?

A couple of days ago, I heard someone say they finally managed to snag a bottle of Moutai for 1399 on pdd, but what happened? They can't even give it as a gift.

You ask them what they're afraid of? Afraid it's fake?

They laugh themselves. They say it's probably real, but they just can't give it away.

What they're afraid of isn't fake liquor; it's the label of 'bought on pdd', afraid that in that moment of giving it away, the recipient might feel a jolt in their heart, might think this gift is 'not sincere'.

A bottle of liquor has been turned into an unspoken financial game.

When the drumbeat stops, let's see who holds the liquor.

Everyone is gambling, hoping they are not the unlucky one left holding the bag.

The liquor is still the same liquor, with a prominent soy sauce aroma.

But now, it seems not many people really care whether it smells good or not.