YGG Play Launchpad is the crown jewel, but supporting this jewel is a vast and complex 'Game Federation' system. This federation connects developers, players, creators, and capital through multi-level and multi-form cooperation, constituting an ecological moat that is difficult for YGG to replicate.
First Layer: Core R&D and Distribution - Sovereign Territory
This is the segment that YGG has the most direct control over, representing its core strategic direction.
· Self-developed games: such as casual board games (LOL Land). Self-developed games allow YGG to fully control the entire process from gameplay, economy to distribution, and validate concepts such as 'casual Degen', with its revenue also becoming one of the sources for repurchasing $YGG.
· Distribution platform: YGG Play Launchpad itself. This is a key leap from being a 'content producer' to a 'platform and rule maker', aiming to become the preferred distribution ground for high-quality games.
Second layer: Strategic investment and cooperation - allied lords
This is an extension of YGG's traditional advantages, incorporating a large number of high-quality external games into its ecological network through capital and resource ties.
· Broad-spectrum game investment: Its publicly disclosed investment portfolio has exceeded 18 games, covering types such as space strategy MMO (Influence), soccer-themed (CyBall), MOBA mobile games (Thetan Arena), etc. YGG not only provides funds but also invests its purchased NFT assets (such as asteroids, heroes, lands) for community use, deeply participating in the game economy.
· Third-party publishing cooperation: Signing games as a third-party publisher, such as (Gigaverse). This marks the recognition of YGG's business capabilities by external developers.
Third layer: Infrastructure and track layout - strategic enclave
YGG's vision has transcended the games themselves, focusing on the infrastructure and cutting-edge intersectional tracks that support future games.
· Public chain cooperation: Actively collaborating with major mainstream and emerging gaming public chains to ensure its ecosystem can seamlessly connect to any high-performance network, becoming a cross-chain player entry point.
· Cutting-edge field investment: Participating in investments in AI game creation platforms, Web3 AI data infrastructure, and jointly initiating decentralized AI protocol alliances. This ensures that it is not absent in future tracks such as 'AI + gaming'.
Fourth layer: Global community and sub-DAO - autonomous provinces
This is the 'flesh' and source of vitality of the YGG ecosystem.
· Global sub-DAO network: Establishing localized communities in Southeast Asia, Europe, Latin America, and other regions. They spontaneously organize offline events (such as the Vibes TCG competition in the Philippines), gatherings, and activities, serving as the capillaries for YGG culture and user growth.
· Player growth system: Through experience points and soul-bound badge systems, an intrinsic incentive and identity recognition mechanism has been built within the community, transforming loose players into 'citizens' with a sense of belonging and growth path.
How does the 'federation' operate collaboratively?
Launchpad is the central scheduling hub and value amplifier of this federation. It can deliver outstanding projects from the second layer 'allied lords' (cooperative games) to the platform for centralized release and community launch; it relies on the third layer 'infrastructure' to ensure experience; it incentivizes and rewards active players in the fourth layer 'autonomous provinces'; while the self-developed projects of the first layer provide models and confidence validation.
Understanding this intricate federal system will help you realize that YGG's strength lies not in a single blockbuster game, but in the overall resilience, network effects, and continuous evolution of its ecosystem. Launchpad is the latest fruit borne from this ecological giant tree, whose roots have long been deeply embedded in the fertile soil of the entire Web3 gaming landscape.
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