The truth that many people do not realize about YGG: it is not just about games and "play to earn". It is about building digital communities with a human core.
I tried to follow YGG since 2021, and I saw the transformation myself. They started with simple "scholarships": we give you an NFT, you play, we share the profits. But the real challenge was: how to manage 50,000 players from 50 countries with different languages and cultures?
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The intelligence in dividing SubDAOs:
Each region has its own nature:
· India (IndiGG): they focus on mobile games, as mobile internet is predominant.
· Latin America (Ola GG): sports and team competition games.
· Southeast Asia (YGG SEA): adventure and story games.
The brilliant idea:
They didn’t create a branch under the center, but gave each SubDAO:
· Independent treasury
· Local decisions
· Local partnerships
· But with a connection to the parent network
The result: a player in Mumbai can play in their language, pay in rupees, and participate in local tournaments... and at the same time, if they want to play with players from the Philippines, the system allows them.
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Seasons: not events, but a lifecycle
I experienced Season 7 and 8 myself:
· Season 7: focused on traditional NFT games.
· Season 8: they moved to lightweight mobile games.
· Season 9: they entered strategy games.
Each season they learn from the past. The player who follows from the first season will have:
· Participation record (every task, every achievement)
· Digital reputation (making new projects trust it)
· Network of relationships (connecting players, developers, organizers)
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The shift from "player" to "builder":
Here’s the special thing. In 2021, your role was: play and earn.
Today, at YGG you can be:
· Mission designer: innovates challenges for new players
· Content translator: helps in translating games to your language
· Tournament organizer: manages local competitions
· Game lab: trying new games and providing feedback
A true story:
I met a player from Indonesia, who started as a regular player in 2022, today he is responsible for translating 3 games into Indonesian, and manages a team of 10 translators.
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YGG Play: from "playing others' games" to "creating our own games"
Here’s the breakthrough. Instead of waiting for a successful game to participate in, they became:
1. They produce their own games (like LOL Land)
2. They help independent developers with publishing
3. They build sustainable internal economies
The advantage:
The player who helped develop a game from the start, their profitability will be tied to the game's long-term success, not just a quick reward.
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The challenges I saw with my own eyes:
1. Emotional volatility:
· 2021: everyone plays Axie Infinity
· 2023: many have left gaming entirely
· 2025: the crowds returned but with different perspectives
2. Management complexity:
· Each SubDAO has its own rules
· Coordination between them requires effort
· Internal conflicts happen
3. Market dependence:
· If the NFT market crashes, all games will be affected
· Needs real diversification
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The lesson I learned from following YGG:
Technology is important, but communities are what endure.
YGG succeeded because:
1. Respected differences (through SubDAOs)
2. Created a regular rhythm (through the seasons)
3. Provided pathways for development (from player to builder)
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Comparison with 2021 vs 2025:
The side 2021 2025
Focus on quick profits building skills
The role is only player + developer + organizer
The economy relies on one game with a diverse game wallet
The community is organized into SubDAOs
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A final word for those wishing to join:
YGG today is not for everyone:
· ✅ Suitable for you if: you build long-term digital skills, and believe that "working in the metaverse" will become real.
· ❌ Not suitable for you if: you are looking for quick profits without effort.
Advice from a follower for 4 years:
Start as a participant in one season, see if the system suits you, then consider investing time or money.
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Predictions for the future:
· 2026: the first SubDAO in the Arab world (imagine "YGG Mena" focusing on Arabic games)
· 2027: YGG launches an accredited training platform for digital jobs
· 2028: 10% of their income from non-game sources (training, consulting, publishing)
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Summary:
YGG is no longer a gaming guild...
They became a digital academy building the next generation of workers in the digital economy.
And the beautiful thing is that they learn from their mistakes, adapt, and grow...
Slowly,
Steadily,
And with a human heart.
Final note:
These notes are from personal follow-up since 2021, and interviews with players from various regions, not just reading reports. Each region has its own experience.
@Yield Guild Games #YGGPlay $YGG
