Pinduoduo can quietly make a fortune, and the core secret is actually hidden in Huang Zheng's "Three No's".
When Alibaba is opening new fronts everywhere—takeout, AI, the metaverse, not wanting to miss any trend; Pinduoduo goes against the tide, cutting everything it can cut and resolutely not doing what it doesn't have to do.
The result? Last year, a net profit of 120 billion, easily outpacing a bunch of big companies busy flying around.
The most exaggerated thing is that it doesn't even accept opening screen ads.
While others scramble to earn a few billion, Pinduoduo simply says "not needed," resulting in users entering the homepage in a second.
This is the ruthlessness of strategy: while others are busy adding features, it is busy reducing burdens.
Huang Zheng's old saying seems more and more relevant now:
"Do not use tactical diligence to cover up strategic laziness."
In contrast, Alibaba, with the 200 billion it collected from Ele.me, Meituan hasn't even caught a whiff of exhaust.
The business world is sometimes counterintuitive:
The more focused a company is on one thing, the easier it is to make big money.
What seems "dumb" is actually the smartest.