To be honest, guys, let's ask ourselves with a clear conscience: after playing chain games for so many years, besides 'mining and selling' and 'running fast', what do you have left?
Yes, projects come one after another, promises become more and more enticing, and technologies become newer and newer. But what’s the result? The game has cooled down, players have scattered, and the group is left with a bunch of memes and silence. After the excitement, nothing remains.
Where exactly is the problem? Let me make it clear today: what chain games lack is not impressive games, but a world that can make people 'stay'. A virtual space without order, identity, past, or future can only be a transient visitor of traffic, leaving no seeds of civilization.
And YGG, the organization that many still see as a 'game guild', is actually doing something unprecedented: it is laying the first 'social foundation' for the entire blockchain game world, building a digital civilization belonging to players.
Let me break it down for you and explain what it is really doing in terms of 'underlying reconstruction'.
1. Your 'gaming life' finally has a record.
What were you before? You were a wallet address, data, a 'daily active number' in the eyes of the project team. You played 100 games, spent countless all-nighters, and in the end, besides possibly worthless coins in your wallet, you left nothing. Your history, your achievements, your friends, your reputation... Once a game shuts down, everything gets formatted.
The on-chain reputation (SBT) that YGG is working on is essentially your 'digital life resume'. It is not preventing studios; it is 'writing your biography': What was the first game you mastered? In which community did you guide newcomers? How many cooperative tasks did you complete across games? These actions, which used to scatter with the wind, are now etched on the chain, becoming your unalterable 'civilization footprint'.
What use is this? It means you are no longer a nomadic tribe; you are starting to have 'roots'.
2. What it builds is not a platform, but the rules of a 'player society'.
Do you think YGG Play is just a game store? You're very wrong. It is a whole set of 'social operating rules'.
How to get started (tasks), how to grow (learning paths), how to cooperate with others (teaming mechanisms), how to avoid being scammed (anti-fraud), how to go from a rookie to a big shot (role promotion)... This system organizes scattered players into a 'micro-society' with goals, paths, and cooperation.
Games may die, but this system that allows players to continuously create value will outlive any game. This is YGG's strongest confidence.
3. Global players are no longer a chaotic stew.
Traditional guilds throw global players into a big Discord, resulting in language chaos, horrible time differences, and cultural conflicts. What are YGG's SubDAOs (like YGG SEA, YGG LATAM)? They are 'player cities' established based on culture and region.
Southeast Asian players have their own ways of playing and circles, while Latin America has its passion and rhythm. YGG gives them autonomy, allowing them to grow in their 'cities' in ways that are comfortable for them. These cities share YGG's underlying order (like the reputation system), but what buildings are constructed and how they live is up to them. This is the appearance of a healthy civilization—blooming under unified rules.
4. You can finally gain status by 'doing things' instead of 'having money'.
In most blockchain games and even the entire Crypto world, your status ≈ the thickness of your wallet. This is the most primitive 'wealth class', leaving people in despair.
YGG is building another system: 'contribution hierarchy'. You can start as a novice and become a 'core contributor' or 'regional leader' step by step through continuous tasks, skill learning, community assistance, and guiding newcomers. Your title and rights are built up by your actions and time, not by how much money you put in.
This is revolutionary. It is the first time in the virtual world that an attempt is made to establish a more equitable, long-term behavior-focused 'social stratification'.
5. It treats you as a 'citizen' to nurture, not as 'chives' to harvest.
What do projects and capital see you as? A user, data, cash flow. Once you lose your utility value, you can be discarded at any time.
What does YGG try to treat you as? A 'citizen' of the digital world. You have identity (reputation), rights (governance), obligations (cooperation), growth paths, social relationships, and 'historical heritage' that you can take away. You are participating in building a common world, not being squeezed for short-term value.
This feeling is completely different.
6. There is finally 'human relationships' and 'social relations' among players.
How fragile were the relationships in previous blockchain games? To grab an NFT, yesterday's brothers turned into today's enemies. Cooperation was just temporary teaming up, and once the spoils were divided, everyone would leave the group.
But in this system built by YGG, your collaboration, mutual assistance, and shared goals with other players will affect each other's reputation, forming long-term social links. You are not trading; you are weaving a 'social network'. This network is the key to a resilient civilization.
7. The logic of distributing money has changed: from 'scattering money' to 'paying salaries + granting honors'.
The incentive of traditional blockchain games is a simple and crude 'behaviorism': come and give, do and give. The result is a frenzy of opportunists, leaving true fans feeling cold.
YGG's economic incentives are increasingly resembling a 'civilization incentive system': it rewards your ongoing contributions, your social role, and your importance within the civilization. It pays not just for your 'labor' but also for your 'identity' and 'responsibility'. This is more like an economic system of society rather than a gaming subsidy activity.
Ultimately, the core point I want to express is:
If the next wave of GameFi can really rise, break out, and last, the decisive factor will definitely not be a game with stunning graphics.
The real 'way' must have a mature, attractive, and sedimented 'player civilization' as its soil. Games are trees planted in this soil; trees may die, but the soil will become more and more fertile.
YGG is the one who silently lowers its head to improve the soil while everyone else is frantically planting trees. It is not operating a guild; it is attempting to write a 'social operating system' for future digital nomads.
When one day, players grow tired of wandering and start yearning for a virtual world they can call 'home', they will discover that it is not some game vendor that provides all this, but the already quietly formed civilizational foundation.
At that time, whoever masters the player civilization will master everything. And it seems that YGG has already dug the deepest trenches in this uninhabited area.
\u003cm-48/\u003e \u003ct-50/\u003e \u003cc-52/\u003e
