In the Web3 gaming circle, there is a very harsh reality: 99% of games die from cold starts.
No matter how good your game graphics are or how refined your economic model is, without the first batch of genuine seed users, your token liquidity will not rise, your NFTs will not sell, and ultimately, you can only fade into silence.
In this context, YGG's role is undergoing subtle changes. It is not just a participant; it is becoming a 'Kingmaker.'
I observed an interesting phenomenon: games that YGG focuses on, such as the previous (Pixels) or the current (Parallel), show unusually steep growth in various metrics during their initial launch period.
This is not only because there are many people in YGG, but also because the 'liquidity injection' brought by YGG is comprehensive.
First is the liquidity of people. YGG directly air-drops thousands of hardcore players who not only play but are also willing to grind into the game through Superquests. This group of people is the 'catfish' of the game ecosystem; they generate resources, consume items, and create trading counterparties, making the game's economic system spin instantly.
Secondly, there is the liquidity of assets. The YGG treasury often holds a large number of tokens from games through OTC or early investment methods. This means that YGG and the project parties are a community of interests. YGG will not mine and sell like retail investors but will lock up, stake, and even help project parties with market-making.
This ability gives YGG a high degree of influence when facing game developers.
The current situation is that new games want to establish themselves in Web3. Instead of spending millions of dollars on Twitter and Google to buy those ads with extremely low conversion rates, it is better to directly allocate some token shares to YGG in exchange for YGG community's 'settlement'.
This creates a positive cycle: YGG selects promising games -> injects traffic and funds -> games become popular -> the assets held by YGG appreciate -> YGG gives back profits to the community -> the community becomes more active -> more games come seeking cooperation.
In this cycle, YGG actually holds the power to 'define what popular games are'. This power is very expensive in a bull market. It transforms YGG from a passive worker into upstream capital that controls the traffic gate.
Therefore, when we analyze the future of YGG, we should not only focus on its current gold mining income. Its value as an 'industry filter' and 'cold start accelerator' represents the greatest premium it has in the Web3 game industry chain. If the next (World of Warcraft) is born in the future Web3 games, it is likely to be 'created' by YGG.
@Yield Guild Games #YGGPlay $YGG
