Why Raijin? The ambition behind the brand restructuring
Xai Play has been renamed Raijin (雷神), and this is not just a name change. The name Raijin feels more game-oriented and powerful; it is designed for the 100 million traditional players on Steam.
Through Raijin, XAI no longer emphasizes 'blockchain', but rather focuses on 'rewards' and 'achievements'. This represents a significant upgrade in brand strategy—from 'geek's toy' to 'mass consumer product'. Raijin will be the spearhead for XAI penetrating the Web2 market.
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🛑 Rights protection announcement: In response to the name confusion caused by xAI (parent company of Grok), Ex Populus has officially filed a lawsuit. Raijin needs a clean Xai brand as its backing. More information: http://news.expopulus.com.
