Pixels is a social farming game built in the metaverse, where its charm lies in openness, creativity, and a player-driven economy. The collaboration between @YieldGuildGames and Pixels perfectly illustrates how YGG has evolved from a 'guild' into a 'decentralized infrastructure network,' sowing, cultivating, and harvesting social and economic value in the virtual world.
YGG becomes the 'super cooperative' and landowner in the world of Pixels. In Pixels, land is the core production resource. YGG can leverage its capital advantage to hold a significant amount of virtual land in key areas (such as transportation hubs and resource-rich locations). However, YGG does not monopolize operations but plays the role of a 'digital cooperative': planning these lands and then leasing them to community players or creator teams through scholarship programs, allowing them to build farms, open shops, and host events. A portion of the profits is returned to the guild and asset holders, creating a sustainable closed loop. This essentially builds a micro-city network supported by YGG and operated by players within the game.
Pixels provides YGG with a low-threshold, highly social perfect user funnel. Compared to hardcore competitive games, Pixels offers a light, casual, and creative gameplay that is extremely friendly to Web2 users. This makes it an excellent entry point for YGG to attract and educate new users. YGG can design simple and fun beginner tasks through Pixels, guiding players step by step to complete registration, receive assets, cultivate for the first time, and trade, naturally understanding the concept of ownership in Web3 during the game process. The high social nature of Pixels also facilitates YGG's regional sub-guilds (subDAO) to organize online activities, enhancing community cohesion.
Activate periodic content and economic cycles through Launchpad. Pixels will regularly release new seasons, crops, decorations, or features. YGG Play Launchpad can serve as an exclusive venue for the release of this new content. For example, at the start of a new season, YGG can launch a series of limited-time missions: plant specific new crops, participate in festival activities, etc. Completing these tasks will earn new season tokens or rare item rewards on the Launchpad. This not only motivates players to engage deeply with game updates but also injects periodic active factors into Pixels' economy.
$YGG The role in Pixels transcends gaming guilds, resembling a virtual world's 'Economic Development Agency' and 'Community Building Bureau,' weaving loose individual players into an organized, value-creating economic network.
@Yield Guild Games #YGGPlay $YGG
