YouTube has provided content creators in the USA the opportunity to receive payments in the stablecoin PYUSD from PayPal. This event marks a significant milestone in the process of integrating cryptocurrency technologies on one of the world's leading video platforms.
The partnership between Google's owned platform and the payment system PayPal indicates a growing trust in crypto from institutional structures.
Integration of PYUSD into the YouTube payment system
Content creators in the United States gained the ability to choose PYUSD — a stablecoin from PayPal backed by the US dollar — as a means of earning income from YouTube.
The implementation of the feature became possible thanks to an update of the PayPal platform, which took place in the third quarter of 2025. It was then that the technical capability to accept payments in PYUSD was realized. Subsequently, YouTube integrated this functionality into its payment system.
The news received a positive response from the cryptocurrency community. Market participants emphasized that such an innovation facilitates the simplification and acceleration of transactional processes.
"Payments in stablecoins on YouTube are a significant event. The economy for content creators is becoming much more global and unobstructed, especially for those outside the traditional banking system. This is a huge step," commented one user.
The integration of PYUSD by the YouTube platform takes place against the backdrop of growing interest in the token from institutional investors. Recently, State Street Investment Management and Galaxy Asset Management announced plans to launch the State Street Galaxy Onchain Liquidity Sweep Fund (SWEEP) in early 2026. The fund will use PYUSD as the settlement currency for ongoing subscription and redemption operations.
Market dynamics of PYUSD and the growth of the stablecoin sector
The stablecoin market has shown steady growth over the past few years. According to data from the International Monetary Fund (IMF), the volume of cross-border flows using USDT and USDC reached approximately $170 billion in 2025.
Against this backdrop, the stablecoin PYUSD also demonstrates significant expansion. Its market capitalization increased from approximately $500 million in early January to a record value of about $3.9 billion in December.
DeFiLlama indicates that currently the largest share of PYUSD is deployed on the Ethereum network — $2.79 billion in circulation. The indicator has grown by 36.6% in the last month.
In second place is the Solana blockchain with an indicator of $1,046,000,000, which is 4.3% higher than the same period. Less significant volumes of the asset are distributed among the Flow, Berachain, Plume, and Cardano networks, reflecting PayPal's multi-chain strategy regarding the stablecoin.
The cumulative effect of integrating PYUSD into YouTube, the growth of market capitalization, and the implementation by institutional structures vividly demonstrates the strengthening position of this asset in the digital finance sector. Trends indicate the transformation of stablecoins from a niche product for cryptocurrency enthusiasts into an integral financial instrument supported by large brands and reputable financial organizations.
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