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Binance bets on USD1: a stablecoin associated with the Trump family becomes a cornerstone of the ecosystem
Binance has begun a large-scale promotion of USD1 — a stablecoin from World Liberty Financial, an entity linked to Donald Trump's family. The exchange is adding trading pairs BNB/USD1, ETH/USD1, and SOL/USD1, as well as launching free conversion of USD1 into USDT and USDC, reducing barriers for user transition.
A key step is the abandonment of BUSD in favor of USD1. Binance has started transferring reserves from the outdated stablecoin to the new asset, and within a week, USD1 will become the base collateral for margin trading, liquidity pools, and the exchange's internal settlement systems.
USD1 is backed by U.S. Treasury bonds and highly liquid assets and is positioned as a reliable alternative to USDT and USDC. Moreover, the project has a clear geopolitical context, which sets it apart from existing market leaders.
In fact, Binance is forming a new center of stablecoin infrastructure around USD1. The political capital of the project and its deep integration into the largest exchange create a unique combination of financial and regulatory influence. The balance of power in the market may significantly change as early as 2026.
