📅 November 12 | United States
In an unexpected turn that could redefine the token economy in 2025, Pyth Network has just activated a buyback program that is already causing a seismic shift in the sector. The decision to use 33% of the DAO's treasury each month to acquire PYTH directly from the market opens a new chapter in the relationship between real income, sustainability, and token value.
📖The launch of the “PYTH Reserve” program represents a powerful statement of how far the network is willing to go to strengthen the utility and perceived value of its token. As explained by Michael James of Douro Labs, the initiative will be executed monthly using revenue flowing into the DAO's treasury.
Currently, the treasury holds approximately $500,000, which would allow for the first buyback to be between $100,000 and $200,000. This initial amount is intended to grow as Pyth increases its revenue throughout 2026 and beyond.
This growth is not speculative: Pyth Pro, the flagship real-time market data product, has just reached $1 million in annual recurring revenue only a month after its launch. More than 80 active subscribers are already using the service, and organic demand continues to grow consistently, with multiple leads arriving every week. Based on these results, the company projects reaching $50 million in ARR within the next 12 to 18 months.
Pyth's vision, however, goes much further. The global data industry, valued at around $50 billion and growing at 5% to 6% annually, could reach $80 billion to $90 billion by 2035.
Michael James even argues that, with the momentum of real-world asset tokenization and the mass adoption of artificial intelligence technologies, this market could exceed $100 billion. In this context, Pyth aims to capture at least 1% of the market, which would equate to a target of 500 million ARR.
The protocol has already demonstrated significant expansion in its infrastructure and reach. It has supported over $2.3 trillion in transaction volume directly dependent on its data, is integrated into more than 100 blockchains, and powers over 600 applications.
Its impact spans cryptocurrencies, stocks, forex, and commodities, with a client base ranging from centralized exchanges to infrastructure providers and market makers.
The promise of the buyback program is to strengthen the utility of the PYTH token and generate value accumulation directly linked to network usage. All buybacks will be entirely on-chain, and the acquired tokens will be held in the reserve created for this purpose.
Topic Opinion:
Buying back tokens using real revenue is a step that very few protocols execute with discipline and transparency. Even so, I also think the program's sustainability will depend entirely on Pyth maintaining its growth rate and continuing to expand the use of its infrastructure.
💬 What impact do you think this will have on price and adoption?
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