Tether has submitted a binding bid with exclusively cash payment to purchase Exor's entire ownership stake of 65.4% in Juventus Football Club, the most successful club in Italian football history and 36-time Serie A champions.
If the bid is approved by the authorities and accepted by Exor, Tether says it will launch a public offer for the remaining shares at the same price, fully financed with its own funds. The company also commits to investing up to €1 billion to support and develop the club after the acquisition is completed.
What the Juventus deal means for Tether
This proposal, announced on December 12, marks one of the most ambitious steps a crypto company has taken into elite sports globally. It signals a strategic shift for Tether, from merely being an issuer of stablecoin to becoming a long-term asset manager in traditional institutions.
In the announcement, Tether's CEO Paolo Ardoino described Juventus as a symbol of discipline, resilience, and continuity — values he believes reflect how Tether has been built.
From a business perspective, the acquisition will give Tether control over a globally recognized sports brand, and expand the company's presence beyond financial infrastructure to media, entertainment, and global supporter economies.
Unlike short-term sponsorship deals or partnerships regarding fan tokens, ownership gives Tether a central role in governance and long-term strategy.
This move also strengthens Tether's claim that the company operates from a position of strong balance, and has the ability to deploy billions in capital without external financing.
Part of a larger growth strategy
The Juventus proposal comes after a series of high-profile moves from Tether and USDT in recent weeks.
Tether has recently received regulatory recognition for USDT as an approved fiat-referenced token in Abu Dhabi's ADGM, and is expanding the regulated use of the stablecoin across multiple blockchains.
At the same time, the company has explored the possibility of tokenizing its own shares, signaling openness to new corporate structures built on blockchain technology.
Beyond finance, Tether has also invested in AI, robotics, and privacy-focused consumer technology through investments in robotics and the launch of health services and AI products with a focus on privacy.
Collectively, these developments point towards a strategy where the company diversifies far beyond the issuance of stablecoins, while also
Juventus and crypto: Not the first connection
Juventus already has experience with crypto.
The club has previously launched $JUV fan token on the Chiliz and Socios platforms, allowing fans to participate in polls and engagement initiatives. Juventus has also had crypto companies as sponsors, including publicly listed sponsorship deals in recent seasons.
Tether's proposal, however, goes far beyond previous crypto partnerships. Should the acquisition be completed, it would entail full operational control from a digital asset company — a historic step for a club of Juventus' caliber.
The transaction is still subject to Exor's acceptance, final legal agreements, and regulatory approval. If these conditions are met, Tether plans to conduct a public offering for the remaining shares.
