Tether has made a binding all-cash proposal to acquire the entire 65.4% stake of Exor in Juventus Football Club, the most successful team in the history of Italian football and Serie A champion 36 times.
If it is approved by the regulatory authorities and accepted by Exor, Tether has stated that it will launch a public offer to purchase the remaining shares at the same price, fully financed with equity. The company has also committed to invest up to 1 billion euros to support and develop the club after the completion of the operation.
What does the agreement with Juventus mean for Tether
The proposal, announced on December 12, represents one of the most ambitious moves ever made by a crypto company in the elite global sports landscape. This announcement marks a strategic shift for Tether, moving from a simple stablecoin issuer to a long-term investor in traditional institutions.
In the announcement, Tether's CEO Paolo Ardoino described Juventus as a symbol of discipline, resilience, and continuity—values that, according to him, reflect the way Tether has been built.
From a business perspective, the acquisition would give Tether control of a globally recognized sports brand, expanding its presence beyond financial infrastructure into the media, entertainment, and fan-related economies worldwide.
Unlike short-term sponsorships or fan token partnerships, ownership places Tether at the center of governance and long-term strategies.
This move also reinforces Tether's claim to operate from a position of financial strength, able to employ billions in capital without resorting to external financing.
Part of a broader expansion strategy
The proposal for Juventus comes after a series of high-profile moves recently made by Tether and USDT.
Recently, Tether has obtained regulatory recognition for USDT as an Accepted Fiat Reference Token at the ADGM in Abu Dhabi, expanding the regulated use of the stablecoin across multiple blockchains.
At the same time, the company has explored the tokenization of its capital, showing openness to new corporate structures based on blockchain.
Beyond finance, Tether has also invested in artificial intelligence, robotics, and consumer privacy-oriented technologies, supporting robotics companies and launching health and privacy-focused AI products.
Overall, these developments highlight a strategy aimed at diversifying well beyond stablecoin issuance while
Juventus and crypto, it's not the first connection
Juventus is no stranger to involvement in the crypto world.
The club has previously launched the fan token JUV on the Chiliz and Socios platforms, allowing fans to participate in polls and engagement initiatives. Juventus has also entered into sponsorship agreements with crypto companies, including branding partnerships with exchanges in recent seasons.
Tether's offering, however, goes far beyond previous collaborations in the crypto sector. If completed, it would represent full operational control by a digital asset company—an unprecedented step for a club of Juventus' caliber.
The operation remains subject to Exor's acceptance, the signing of final legal agreements, and regulatory approvals. If these conditions are met, Tether intends to proceed with a public offer for the remaining shares.
