Tether has submitted a binding offer to purchase all 65.4% of Exor's shares in the Juventus football club, the most successful club in the history of Italian football and 36-time Serie A champions.
If approved by the regulatory authority and accepted by Exor, Tether stated that it would proceed to submit a public tender offer for the remaining shares at the same price, using all of its own funds. Additionally, the company has committed to invest up to 1 billion euros to support and develop the club after the transaction is completed.
What does the Juventus deal mean for Tether?
The proposal announced on December 12 is considered one of the most ambitious moves by a crypto company entering the leading global sports industry, and also reflects Tether's strategic shift from merely being a stablecoin issuer to becoming a long-term capital provider in traditional institutions.
In the announcement, Paolo Ardoino, CEO of Tether, referred to the Juventus club as a symbol of discipline, resilience, and continuity, which he said reflects Tether's founding values as well.
From a business perspective, this acquisition will allow Tether to own a globally recognized sports brand and help expand the company's operational scope beyond financial infrastructure into media, entertainment, and the global fan economy.
Unlike being a short-term sponsor or a fan token partnership, ownership will make Tether a center for governance and long-term strategy for the club.
This move also reinforces Tether's claim that the company is operating from a strong financial position and can invest billions of euros without needing to rely on funding from other sources.
Part of a broader business expansion strategy.
Juventus' proposal aligns with several high-profile movements by Tether and USDT over the past week
Recently, Tether received regulatory recognition for USDT as a currency-pegged token that was accepted in the ADGM of Abu Dhabi, which helps expand the use of stablecoins under regulation across various blockchains.
At the same time, the company has explored ways to tokenize its own shares, which is a sign of openness to new organizational structures built on blockchain technology.
Beyond finance, Tether has also expanded into AI, robotics, and consumer technology focused on privacy by supporting robotics companies and launching privacy-focused health and AI products.
Together, these developments reflect the strategy of diversifying business beyond the clear issuance of stablecoins, while
Juventus and crypto is not the first connection.
Juventus is not a newcomer to engaging with crypto.
The club previously launched the fan token $JUV on the Chiliz and Socios platforms, allowing fans to vote and participate in various activities. Additionally, Juventus has partnered with crypto companies as sponsors, including a branding deal with a crypto exchange provider last season.
However, Tether's proposal this time expands beyond being a past crypto partner, as if this deal succeeds, it would mean that the digital asset company would fully control operations, which has never happened with a club of Juventus' level before.
Transactions are also subject to Exor’s acceptance, the completion of legal agreements, and regulatory approvals. If these conditions are met, Tether plans to proceed with a public offer to buy the remaining shares.
