Tether has made a binding cash offer to buy Exor's entire 65.4% stake in Juventus, which is the most successful Italian football club of all time and a 36-time Serie A champion.
If the authorities approve and Exor agrees to the offer, Tether intends to make a public buyout offer for the remaining shares at the same price, financing the entire deal with its own capital. The company is also committed to investing up to a billion euros to support and develop the club after the deal is completed.
What the Juventus deal means for Tether
The offer published on December 12 represents one of the most ambitious moves by cryptocurrency companies towards the world of elite sports. This indicates a strategic shift in Tether's operations: the company is transitioning from being merely a stablecoin issuer to a long-term investor in traditional institutions.
In his statement, Tether's CEO Paolo Ardoino described Juventus as a symbol of discipline, resilience, and continuity – values that he believes are also reflected in Tether’s practices.
From a business perspective, this venture would allow Tether to manage a globally recognized sports brand, expanding operations beyond mere financial infrastructure into media, entertainment, and international fan communities.
Unlike short-term sponsorship agreements or fan token collaborations, ownership places Tether at the core of club management and long-term strategy.
This move also supports Tether's claim of a strong balance sheet; the company can use billions of euros in capital without external financiers.
Part of a broader expansion strategy
This Juventus offer follows Tether's and USDT's recent visible movements.
Recently, Tether has received approval from regulators for USDT's status as an acceptable fiat reference in Abu Dhabi's ADGM, expanding the regulated use of the stablecoin across multiple blockchains.
At the same time, the company has explored the possibility of tokenizing its shares, demonstrating openness to new corporate structures based on blockchain technology.
Outside the financial sector, Tether has also expanded into artificial intelligence, robotics, and consumer technologies emphasizing privacy, supporting robotics companies and launching health and AI products focused on privacy.
All these development directions indicate a broad strategy to diversify operations far beyond stablecoin issuance.
Juventus and cryptocurrency: not the first connection
Juventus already has experience in cryptocurrency collaboration.
The club has previously issued a $JUV fan token on the Chiliz and Socios platforms, enabling fans to participate in polls and interactions. Juventus has also made sponsorship agreements with cryptocurrency companies, including stock collaborations in recent years.
However, Tether's offer goes significantly further than previous cryptocurrency partners. If the deal goes through, the digital asset company would move to full operational control of Juventus – something that has never happened before for a club of this scale.
The completion of the deal requires Exor’s approval, final agreements, and regulatory approvals. If these conditions are met, Tether intends to continue with a public offer for the remaining shares.
