Labubu Coin is a typical scam that exploits the popularity of well-known IPs for hype, lacking real value and regulatory qualifications.
After the pop culture IP Labubu under Pop Mart became popular, community developers issued the same-named virtual currency without brand authorization and listed it on exchanges, attracting retail investors with the inherent traffic of the IP.
At the same time, the project team fabricated partnerships, combined with liquidity mining rewards and other marketing strategies, collaborated with KOLs to create an investment frenzy, enticing a large number of investors to enter the market. On the day of the token's launch, it experienced a surge, and after reaching its peak, the project team quickly cashed out, and just two days later, the token's maximum drop reached 91.66%, with its price nearly plummeting to zero.
The essence of this scam is to exploit the public's trust and speculative psychology regarding popular IPs, quickly raising funds and harvesting retail investors, ultimately leaving over ninety percent of investors with nothing, and the token was delisted by exchanges due to insufficient reserves, all without any risk warnings or after-sales guarantees, with the scam's tactics being hidden and the harvesting speed extremely fast.