1. Why should we create Binance Square?
Let's start with the most crucial point.
The content you produce is always for the audience, not for the platform.
Binance Square is backed by Binance Exchange, covering over 300 million users, and is 100% pure-blooded Crypto trading users.
For content creators and KOLs, the essence has never been 'where you are, your fans should be there.'
Rather, it's—
Where your fans are, you should be there.
This is also why you will see that many big streamers who originally thrived on other platforms will collectively migrate at some stage (to a certain platform).
It's not that they have changed; it's the users who are there.
(As for the advantages of the square compared to other platforms, I won't elaborate here.
For example, direct earnings from content mining, article rewards, copy trading commissions, and live broadcast rewards have been clearly explained in the video; including comparisons of strengths and weaknesses with Douyin, blogs, books, and Twitter, I won't go into detail here.)
Two, why is Binance Square more 'suitable for those who really want to do something'?
Because it has a very important and very scarce characteristic:
High transparency.
Whether you are posting or live streaming, you can directly show the trading direction and position size. This mechanism almost eliminates:
'Where's the call without participation?'
'Photo editing master'
'Hindsight analysis.'
Here, real money is not afraid of fire.
If you, as a KOL, want to convey valuable content, real trading records, and clear analysis logic to fans, rather than relying on deception, cutting, or creating illusions for attention, then Binance Square is the best testing ground.
Three, think about one thing: Who are the users of the square?
To do the square well, the first step is not to rush to post content, but to understand the users first.
If you scroll more, you will find that the questions frequently asked in the square are basically these:
'Is the current market bullish or bearish?'
'What should I do if my position is stuck?'
'What is this token project about?'
'Can I participate in this Alpha event?'
'Is there any recent good or bad news?'
This is also why a saying is repeatedly mentioned in roundtable meetings:
'Square users are more vertical.'
What they really care about is:
[Trading · Market trends · Learning · Technology · Information gap]
Not side issues, twerking, or emotional performances.
To put it bluntly, you can't expect to open a trading platform and find posts like
'Knife horse knife horse knife horse' or 'Xian Qin Shun Nv Bu Su~'.
Where there is demand, there will be supply.
So you'll find that the mainstream creators who truly emerge from the square are basically focused on these directions:
Trading: Yan Chi, Huang Gua Mao
Teaching: Ai Shu, Da Mo Ge
Research reports: Chain Research Society, Tu Ao Da Shi Xiong
On-chain: ai Yi, oxaa
Macro: Ni Da, Bi Te Wu
News: ab, Tang Hua Ban Zhu
Market trends: Link, Jieni Jun
(The top 100 creators on Binance are basically also developing in these directions, and there are many excellent ones that I haven't tagged one by one, but they are all in my heart~)
Let me say something that hits hard.
If you tell me you can't do anything, then I really don't know how you survive in this circle.
If you say you only know how to delve into scams, then I can only congratulate you—your luck is indeed good.
But in the long run,
Scams don't compound; only abilities do.
Once you have clarified your positioning, the rest comes down to two things:
Time + Content polishing.
Four, 'Is it too late to start doing the square now?'
This is the question I've been asked the most lately at conferences:
'Is it too late to start the square now?'
'How should I start?'
'You already have so many fans; how can I compete?'
I asked a similar question when I interviewed a top influencer.
I said, if Binance were a person, what stage would it be in now?
She said:
'It's still like a primary school student, quite far from many excellent companies.'@Yi He
Binance is still in its growth stage, and the square is, to put it bluntly, likely still in its infancy.
That's why I dared to say that this article is called 'nanny-level' stuff.
What does it mean to do the square now, to some extent?
It's like you have been doing Taobao for 10 years,
or like you've been doing Douyin for 18 years.
No more empty promises, lest you say my CX flavor is too strong.
I'll just say one thing:
In this world, there is almost no such thing as 'late.'
It's not just not late,
it might even be a great opportunity for you as a 'newcomer' to take a shortcut.
I'll take myself as an example.
I entered the circle in 2019, but I really started systematically doing self-media in 2024.
Back then, a bull market was coming, and I wanted to share my views, plus I was urged by Chi Da to start an account.
At first, I was only doing daily analysis videos on some station, some blog, and YouTube. Later, due to increasing restrictions from domestic media, most accounts were banned, and some books even survived for just one day.
So I simply used 'square + Twitter' as a substitute for domestic media, turning it into a purely overseas platform.
That period was basically:
Early morning daily videos: Square + YouTube
Graphic strategy: Square + Twitter
(This also reflects the diversity of the square.)
Later, to be more timely, efficient, and agile, I replaced daily videos with live broadcasts, simultaneously broadcasting on Square + Twitter, capturing trading opportunities on the spot and engaging in live competition.
Now, live broadcasting has begun to become a new trend, akin to shifting from placing orders on Taobao to placing orders on Douyin, which is more engaging and efficient.
(This change could be written about in a separate article later.)
I've persisted until now, achieving modest results, all thanks to my fans.
But the data is actually very straightforward:
YouTube: 18k
Twitter: 16k
Square: 72k
In a sense, I have indeed completed a shortcut.
Let me give another recent example from someone else.
The trader who has been very popular on Twitter recently, 'smart money' number one Huang Gua Mao, I recommended her to do Binance Square when she came to Thailand in July.
In just four to five months, she has gained 18k followers, with high-quality content output, stable live analysis, efficient psychological counseling, and occasionally shares stand-up comedy with fans.
What's even more interesting is that because of the square, she has naturally built her own Chinese community, and her Chinese has made rapid progress, like a tiger gaining wings (I have to throw in a difficult idiom to challenge her) and all of them are high-quality trading users, with thousands of messages in the group every day. To put it bluntly, it's not just about gaining followers, but truly achieving mutual success.
Now let's talk about competition.
In any industry, your true competitor is always just yesterday's self.
If you always feel:
"He has grown, so I have no chance,"
Then now:
There should only be one mobile phone manufacturer left.
There should also be only one brand of electric vehicles.
Many people see Yan Chi's large scale and feel that it has consumed the square. But from another perspective, even without Yan Chi, there would surely be Dan Chi and Ai Chi.
If you place your anxiety on others, you will never be able to get out.
Five, it's not that there is hope to persist, but that persistence brings hope.
Starting from zero is definitely not easy.
Posting without anyone watching and being tortured by cold starts, these are all very normal.
Here's a small tip for gaining followers:
Occasionally send red envelopes to fans.
The essence of how we KOLs have come this far is a process of mutual success and mutual fulfillment.
Without a large user base, there would be no Binance;
Similarly, without followers, there wouldn't be us.
Binance Square has a small red envelope function for 'reverse rewards' in graphics and live broadcasts,
This is really much better than Twitter.
(Twitter's lottery tool, those who understand know.)
You can only rely on continuous output and constant polishing to slowly adapt to the fans' rhythm.
So 'perseverance' in this matter is really not just a cliché.
As for the result,
Leave it to time.
Six, finally, and most importantly,
Using a quote from Link @CryptoSociety42 to conclude, I have always agreed with this:
[The industry has never lacked those who rely on hype to attract attention, use rumors to drive traffic, have no bottom line to chase hot topics, and even harm users for exposure.
Not all traffic is positive feedback; some heat can corrode people, and some traffic can backfire, which I think everyone has seen in examples.
Reputation is more important than any traffic; it is your most valuable asset.
Don't go the wrong way.
In this era, the people you can deceive are
Often the ones who trust you the most and love you the most.
All things are conserved.
People must have a conscience.
