Pyth Network, a data protocol spanning crypto and multiple asset classes, has launched a token buyback initiative aimed at expanding revenue and reinforcing the value of its PYTH token.

The program, formally named the “PYTH Reserve,” uses network revenue to repurchase PYTH tokens on a monthly basis. Revenue flows into the Pyth DAO treasury, with 33% of the total treasury balance allocated each month to buying PYTH on the open market, according to Michael James, head of institutional business development at Douro Labs, a core Pyth developer.

The initiative begins this month, with the first buyback expected to total between $100,000 and $200,000. The DAO treasury currently holds around $500,000. James said buyback volumes are expected to increase as network revenue grows from 2026 onward.

Pyth’s revenue momentum is being driven by Pyth Pro, its latest data product offering real-time market data across asset classes and geographies. Since launching in late September, Pyth Pro reached $1 million in annual recurring revenue (ARR) within its first month, onboarded more than 80 active subscribers, and generated roughly 10 organic inbound leads per week.

Based on projected demand over the next 12–18 months, Pyth is targeting $50 million in ARR. Longer term, the project aims to capture 1% of today’s $50 billion global data market, translating to approximately $500 million in ARR.

Beyond Pyth Pro, the network’s product suite includes Pyth Core for crypto market data, Pyth Entropy for onchain randomness, and Pyth Express Relay, a plug-and-play liquidity aggregator for trading applications.

Pyth reports supporting over $2.3 trillion in transaction volume, integrating with more than 100 blockchains, and serving over 600 applications across crypto, equities, forex, and commodities. Its clients include centralized and decentralized exchanges, infrastructure providers, market makers, and prediction markets.