In the past, when we played games, what were we after? The thrill of completing levels, the vanity of rankings, or simply spending time with friends. But there was one frustrating thing: you invest hundreds of hours into a game, hone your skills, accumulate a warehouse of powerful gear, and once the game goes cold or you get bored, all that effort vanishes in an instant. You are just a passerby, leaving nothing behind.
Then came Web3 and blockchain games, claiming to provide us with 'digital property rights,' which sounded great. What happened? A wave of games went off track, turning into 'work simulators' and financial speculation schemes. Logging in every day was no longer 'playing,' but 'mining,' 'farming gold,' and 'trading assets,' which was more exhausting than a job. Whether a game is fun or not became irrelevant; what mattered was whether the tokens would rise tomorrow. This model came in strong and left just as quickly; when the bubble burst, all that was left was a mess and a bunch of trapped players.
So the question arises: what do we really want? Is it just to repeat the cycle of 'starting from scratch - grinding - then value drops to zero' in different games?
Recently, I’ve been pondering the activities of platforms like YGGPLAY, and I realize their mindset is quite different. They seem not to be rushing to create another 'blockchain game', but are quietly building a foundational structure, a parallel society for players. This is interesting, let’s discuss it further.
1. Your gaming identity can finally 'follow you'.
Think about it now, in (League of Legends) you are a king, but in (Genshin Impact) you are a newbie; in one game, you are a respected guild leader, but in another game, no one knows you. Our gaming identities are fragmented and locked within a single game.
What platforms like YGGPLAY want to do is give you a cross-game, continuously accumulating identity. For example, if you excel at strategy and have led teams to complete high-difficulty tasks in several strategy games, can this reputation and proof of being a 'strategy master' become a visible label that allows you to gain recognition and opportunities immediately when you join a new strategy game? Your records of helping newcomers, the content you create, your activity in the community—all these 'soft skills' should be recorded as part of your digital identity.
This feels right. It’s like real life, where your work experience, credibility, and connections follow you as a person; you don’t start from scratch just because you change companies. Games should be like this too.
2. The community is no longer an 'accessory' to the game, but has become a 'cornerstone'.
Current game companies all understand the importance of community, but their approach is often: I make a good game, and you players go manage the community yourself. The better officials will operate a bit, but player communities essentially still serve that one game; when the game fails, the community disperses.
YGGPLAY’s approach is a bit more radical: it treats the community itself as the core product to operate. It organizes structured guilds and groups, and these communities are not tied to a specific game, but span multiple games and even various types.
What does this mean? It means your social relationships have stabilized. You are together because you get along with this group of people, not just because everyone is playing (XX game). Today you are teaming up to play MOBA, tomorrow you might form a group to explore a brand new metaverse RPG. Games come and go, but you and your recognized partners, your community, are always there.
This solves a huge pain point for players: we don’t want to feel as lonely as being reborn every time we play a new game. We want a stable 'home' where we can explore various worlds together.
3. 'Digital property rights' should be as natural as breathing, not like solving a math problem.
When blockchain and NFTs are mentioned, many ordinary players get overwhelmed: wallets, private keys, gas fees, cross-chain... It's just a game, why does it feel like taking a financial certification exam?
I think one smart point of YGGPLAY is that it seems to be trying to make 'ownership' invisible and experiential. It’s not about eliminating ownership, but not letting these technical details scare away users.
For example, if you complete an epic storyline, the system automatically records a unique achievement badge in your character account (which may be an NFT at its core). You can showcase it on your personal homepage, and other game developers might give you a special title in your new game after seeing it. Alternatively, if you earn a cool weapon skin through an event, it truly belongs to you, and you can choose to use it across several supported games, or even lend it to friends in the community.
You see, the point is not 'I have an NFT asset, its floor price is 0.05ETH', the point is 'my awesome experiences and cool things, secured and usable across different scenarios'. Ownership has become part of the experience, not the purpose of the experience.
4. For game studios: they have transformed from 'client' to 'partner'.
This perspective is quite interesting. In the traditional model, game studios are the absolute owners of the product, and players are consumers. In the speculative era of blockchain games, players are somewhat like 'retail investors' trying to 'cash in'.
In the architecture envisioned by YGGPLAY, the platform has become a service provider and collaborator connecting players and studios.
For studios: when they launch a new game, they are no longer facing a cold ocean of data and unpredictable player influx. They can directly connect to organized, disciplined, and experienced mature player communities through YGGPLAY. This means more accurate testing users, faster cold starts, healthier early ecosystems, and more sustainable feedback sources. They are releasing works to a 'player society', not to scattered individuals.
For players: we can access quality new games earlier and more smoothly, our collective feedback can truly be heard, and even influence game development. Our relationship with studios is shifting from merely 'paying for content' to 'co-building the ecosystem'.
5. 'Tasks' are no longer 'labor', but 'growth roadmap'.
The common 'task system' in the platform is played out with new ideas. It is not just a labor list of 'daily check-ins to receive rewards'. It is more like a set of 'growth roadmap' that guides you to deeply engage in the entire ecosystem.
Tasks may include: experiencing the first three chapters of a new game and submitting feedback; mentoring a newcomer in the community through a certain dungeon; creating a secondary video for a game... Completing these tasks accumulates not just immediate rewards, but also your reputation score.
This reputation score is your 'credit points' and 'ability certificate' in the entire parallel society. A high reputation can unlock exclusive content, gain priority testing qualifications for new games, and provide more voice in community governance. What it incentivizes is not 'grinding', but valuable participation and contribution.
Summary: A 'quiet' revolution
To be honest, what YGGPLAY is doing might not attract attention in the short term like those 'get-rich-quick blockchain games'. It doesn’t hype short-term gains or create FOMO. It is doing something slower, harder, but possibly more fundamental: treating players as people, not data or fodder; treating the gaming community as a society to build, rather than a traffic pool to exploit.
It essentially answers a question: as the game world becomes larger and more interconnected, what position should players occupy within it? Should they continue to be 'disposable' goods that rise and fall, or can they become digital citizens who accumulate history, possess identities, and create connections?
This feels more like a 'quiet' revolution. It’s not about replacing any specific game, but rather aims to become the 'soil' beneath all games, allowing good games and good players to grow better here. If it succeeds, our gaming lives in the future may feel much more fulfilling than today.
This is worth the attention of all who truly love games.
@Yield Guild Games #YGGPlay $YGG
