You see, a year ago I was staring at the Axie that took me three months to afford, and I never imagined that now I would be pointing at a piece of digital land under my guild's name in Decentraland, pondering whether to build a casino or open a gallery to make money.
This is the path that YGG has paved for someone like me. It is no longer just an intermediary that 'awards scholarships for playing games.' Let's put it this way—what YGG is doing now resembles a 'digital real estate general contractor' that crazily acquires land in the metaverse and then subcontracts various 'construction teams' to develop it. And someone like me, who initially relied on their 'scholarship' to make a living, has unknowingly become a person who manages some affairs in one of their 'construction teams' (they call it SubDAO).
1. What exactly are we 'holding'? It's not NFT pictures; it's production tools.
Outsiders often say we are speculating on digital land, like property speculators. This statement is half true. Our sub-guild (the one I'm in, focused on racing blockchain games) has a few parcels in Sandbox right next to the main racetrack. When the top (YGG's parent guild) decided to buy, it wasn't because they thought the price would go up; it was because it could 'produce'. Now we have built a modified car club and racing sign-up point on it. Players who want to compete or buy parts have to go through this. The land has become a traffic entry point and a production tool. The first lesson YGG taught me: in the metaverse, to judge the value of assets, you need to see if they can 'generate electricity'. 'Land' that cannot produce interactions or economic activities is just a texture; it is useless.
2. 'Federalism' is the real tough job: each sub-guild is like a local warlord.
YGG's most impressive design is the sub-guild (SubDAO) system. It does not operate like a traditional company where the headquarters controls everything. It's a feudal system! IndiGG recruits gold farmers in rural India, BreederDAO specializes in NFT leasing and lending, and we car enthusiasts focus on the racing metaverse. Each has absolute autonomy; profits are distributed first among themselves, while strategically they can lift each other up. The parent guild (YGG) acts like a strategic investment department + resource-sharing platform, providing us with initial ammunition (funds, assets) and brand endorsement, but how to execute is up to us. This approach is perfect for the metaverse—battlefields are decentralized, and changes happen quickly, so decision-making must be done by those who can hear the gunfire.
3. My real anxiety: YGG's lifeline is not in the token price, but in the games themselves.
Don't just look at our glory. The biggest worry for us is whether the games we've bet on will flop. No matter how thick YGG's asset pool is, it can't withstand the loss of core project players. For example, if a racing game we heavily invested in crashes, all related land and equipment NFTs will have to be discounted. So what are we doing now? Frantically 'diversifying bets' + 'deep involvement'. Not only investing in assets but also trying to send people to participate in the game's ecosystem construction, even incubating small games ourselves. The goal is singular: to let the assets we hold break free from the lifecycle of a single game. YGG is striving to transform itself from a 'gaming guild' into a 'metaverse infrastructure service provider'; this path is correct but extremely difficult.
4. A few blunt truths for those who really want to get involved:
· Don't just focus on the rise and fall of YGG tokens. Its foundational value lies in the large array of sub-guilds and assets. Research what games they have recently invested in, what land they have purchased, and which SubDAO has launched new businesses. These are the 'fundamentals'.
· If you want to make money, you don't have to be a landlord; you can be a 'craftsman'. Metaverse real estate development needs designers, script engineers, and event planners. This demand is growing in the YGG ecosystem. Providing professional services is more stable than simply speculating on land.
· Beware of 'metaverse policy risks'. We are having fun in there, but regulatory hammers from various countries have not truly come down yet. This piece of land might allow casinos today, but tomorrow it could be deemed illegal. Large players like YGG are the first to be affected.
In short, the biggest shock YGG gives me is that it is really trying to piece together a bunch of virtual assets from various games into a self-sustaining micro digital nation. It has land (various parcels), industries (various games), local administrative units (SubDAOs), and even citizens (us players and investors). I would say I'm not just a 'gold farmer', but rather a novice contractor busy learning how to build, following a large federation in this new digital land.
This work is much more stimulating than just playing games, but also a lot more confusing.
