If collaborating with external games represents YGG's "openness to the outside world," then launching its self-developed game LOL Land showcases its strong endogenous innovation capability. @YieldGuildGames, through this game, not only transforms from an investor to a creator but also more precisely defines and occupies the emerging Web3 gaming niche market of "casual Degen."
LOL Land is the ultimate experimental playground of the YGG gaming philosophy. This browser-based casual board game integrates characters from the Pudgy Penguins NFT community, with a design that fully embodies the vision of co-founder Gabby Dizon: aimed at cryptocurrency-native users who "trade Meme coins, mint NFTs, and love speculation." The game offers both free and premium modes, with the premium mode requiring the purchase of game plays to earn points, redeemable for $YGG tokens from a $10 million rewards fund. This cleverly combines the fun of casual gaming, the collectible nature of NFTs, and the speculative aspect of token economics to create a unique experience of "light operation, heavy crypto." Over 100,000 pre-registrations demonstrate strong market interest in this model.
YGG provides complete ecological support from zero to one for LOL Land. As a biological project, LOL Land has integrated the genes of the YGG ecosystem since its inception. Its token rewards are settled directly in $YGG, enhancing the practical scenarios for the token. The game can achieve the fastest and most accurate cold start and iterative feedback through the YGG global community. More importantly, as the first product under the YGG Play publishing brand, it carries the mission of validating the feasibility of the entirely new game category 'Casual Degen'. Its success or failure directly relates to YGG's strategic rhythm in the fields of self-development and publishing.
YGG Play Launchpad: A bridge from self-developed projects to ecological standards. The successful experience of LOL Land can be quickly translated into a set of methodologies and support standards on YGG Play Launchpad. In the future, other teams looking to develop 'Casual Degen' type games can obtain a complete reference from design concepts, economic models to user acquisition on the Launchpad. The path explored by YGG through self-developed projects will ultimately be opened to the entire ecosystem through the Launchpad, attracting more peers to collectively expand the track.
$YGG showcases its deep industry insights and ability to transform insights into products through LOL Land. This is not just the launch of a game, but the release of a manifesto on how to create games for crypto-native users.
