$ARIA AriaAI is presented as an experimental next-generation game development and publishing project, inspired by Disney-style role-playing worlds and powered by AI technology, with proprietary IP-based gameplay at its core. However, despite the appealing narrative, many fundamental risks remain unresolved. The lack of a proven product, unclear revenue model, and heavy reliance on future promises raise serious concerns. In this context, short selling the project becomes a strategic decision based on overvaluation, weak fundamentals, and excessive market hype. For risk-aware traders, selling short reflects skepticism toward sustainability rather than opposition to innovation.