Title: YGG is weaving a net, not building a road
Let's just say, the industry often argues about whether Web3 games will replace traditional games, but it really doesn't get to the root of the issue—it's not about who wins or loses, it's fundamentally two different language systems.
The interesting point about YGG is that it didn't force a 'translation', but instead quietly wove a living network beneath, allowing the two player ecosystems to grow together.
First, it acts as a 'landlord', but does not charge rent; instead, it collects consensus.
In the beginning, Axie was ridiculously expensive, and players in the Philippines had to save money for half a year to get in. YGG offers scholarships, which on the surface looks like renting NFTs, but in fact, it's replacing contracts with a profit-sharing mechanism in a low-trust environment—You play first, and then share the earnings with me.
What makes this move tough? It transforms the abstract concept of 'asset ownership' into the everyday action of 'you can share profits from gold farming today'. Trust is not built through white papers; it is built through payday.
Second, SubDAOs are not branches; they are 'dialect nodes'.
The SubDAOs that YGG sets up in various places are like localized team bases.
Do Indian players love competition? IndiGG organizes tournaments. Southeast Asia likes casual socializing? YGG SEA runs mini-game leagues.
This doesn't resemble the top-level design of multinational companies; it feels more like local players forming their own teams, with headquarters providing ammunition (funding, NFTs) and connections (cross-game asset allocation), while they set their own strategies.
Mainstream game companies look in and see that this is not a channel, but a ready-made, warm player community map.
Third, from 'landlord' to 'asset director'.
YGG now holds NFTs from dozens of games; doesn't that resemble a cross-game hedge fund?
It no longer bets on a single game becoming a hit; instead, it uses a treasury to allocate asset combinations—whichever game's economic model is healthy and has high player retention, they will increase their stake in that game.
This has subtle implications for traditional game companies: aren't you afraid that players will speculate on assets and crash the economy? I have a risk control model here that has been tested for you.
Fourth, $YGG is the 'equity' of the community, and also the ticket.
Holding coins is not just for appreciation; it truly allows you to vote on where the guild invests its next funds and which companies to collaborate with.
This creates a wild ecological cycle: players earn coins through games → coin holders decide guild investments → good games receive resources → players gain more benefits.
Tokens have become a tool for the securitization of labor across games, which is an organizational method that traditional game companies find difficult to understand.
Fifth, let's take a chestnut: collaborating with The9 on the 9 Bit platform.
YGG didn't advertise on the surface; instead, they sent a group of 'gamified instructors' into the community to lead tasks, hold competitions, and teach wallets.
In two months, daily active users increased by 40%.
What it does is not just attract traffic; it breaks down Web3 actions into game tasks, allowing players to learn about wallets, assets, and staking while winning competitions.
This is called 'laying a hook', not hard selling.
Sixth, I believe YGG is doing one thing: creating 'player capitalists'.
In traditional games, you are a consumer; in Web3 games, you are a capitalist—but the threshold is too high.
YGG has gamified and gradually transformed this process: starting as 'working players' through scholarships, then participating in governance via SubDAOs, and finally becoming ecological shareholders by holding coins.
It quietly rewrites player identities, and it does so through the act of playing games.
So, YGG may not be a bridge at all, but a living net.
A bridge is one-way and functional; a net is growing and mutually nourishing.
It has woven a flexible network between Web3 and mainstream games, allowing assets, players, and governance to flow like nutrients.
Perhaps in the future, there will be no such thing as 'Web3 games' and 'traditional games'—only games that have participated in the 'YGG model' and those that haven't.
The YGG ecosystem is not a single path; it is a piece of soil.
$YGG is the weaving certificate of this net.
