When discussing the rise of Yield Guild Games (YGG), there is one game that cannot be overlooked, which is (Thetan Arena). This mobile esports game, centered around MOBA (Multiplayer Online Battle Arena) and boasting over 25 million global users, is one of the eight key games YGG partnered with and invested in during 2021. The combination of the two can be seen as an early example of the integration of 'high-quality content' and 'innovative economic models' in the Web3 gaming space.
Unlike many later projects, (Thetan Arena) is not a purely blockchain-native game, but rather a successful example of combining the vast user base of Web2 with the asset ownership of Web3 and the Play-to-Earn model. YGG's entry into this already popular game injected a new dimension of 'play-to-earn' and validated the scalability of its 'scholarship' model.
YGG and Thetan Arena: The Practice of the Classic 'Scholarship' Model
In Thetan Arena, heroes and skins are key NFT assets. YGG's classic operating model is perfectly reflected here:
1. Asset Aggregation: YGG utilizes its funds to acquire a large number of high-level or rare game hero NFTs.
2. Zero-barrier Access: Through the 'Scholarship' system, YGG rents these valuable NFT assets to players in the community without initial capital.
3. Revenue Sharing: Players use these NFTs to participate in competitions, complete tasks, and earn game tokens ($THG, etc.), with the earnings shared with YGG according to the proportions agreed in the smart contract.
This model creates a win-win-win situation: players obtain high-return opportunities at zero cost; YGG gains continuous returns through asset rental; and Thetan Arena sees higher player retention, activity, and asset liquidity. It is precisely because of successful collaborations with games like Thetan Arena that YGG's reward treasury was launched in July 2022, with $THG as one of the first supported game tokens, allowing YGG guild badge holders to earn $THG by staking $YGG, forming an early profit flywheel.
Launchpad: Injecting New Vitality into Classic Collaborations
Despite the long-standing collaboration, the news of the launch of YGG Play Launchpad brings new vitality and participation methods to long-term collaborative projects like Thetan Arena. The Launchpad does not only serve new games; it is also an engine that continuously incentivizes the community and revitalizes the existing ecosystem.
For players of Thetan Arena and new members joining the YGG community, the Launchpad means:
1. Structured Exploration: Players can systematically rediscover the game features of Thetan Arena, the latest seasonal updates, and its unique position within the YGG ecosystem on the Launchpad.
2. Incentive Tasks: The Launchpad can issue specific incentive tasks for Thetan Arena, such as winning several matches with specific heroes, reaching a certain ranking level, or participating in guild tournaments. By completing these tasks, players can earn not only in-game rewards but also universal points or rewards within the YGG ecosystem.
3. Sustainable Value Acquisition: The reputation and contributions accumulated by completing tasks through the Launchpad enable players to continuously gain value within the YGG ecosystem. This value may manifest as priority for airdrops of tokens from other new games on the Launchpad in the future, or more opportunities to earn rewards in Thetan Arena's own $THG tokens.
**$YGG: A Value Hub Connecting the Past and Future**
From investing in Thetan Arena to incorporating its token $THG into the reward treasury, and then continuously activating its ecosystem through the Launchpad, YGG has completed a full lifecycle management of collaboration. The token is always at the center of this process. It serves as both a governance tool and a certificate for sharing the profits of the entire YGG cooperative gaming network.
Therefore, the story of Thetan Arena reminds us that YGG's value lies not only in discovering future star games but also in the deep operation and value mining of already successful games. Now, with the help of YGG Play Launchpad, every player can participate more systematically and purposefully, transforming their gaming enthusiasm into tangible and diversified crypto asset returns by completing specific tasks.
#YGGPlay @Yield Guild Games $YGG
