Has the practice of '毛' (Lu Mao) really died out?

This is the question my friends ask me the most. My answer is: 'Lu Mao' has not died, but the kind of phenomenal airdrop feast we saw a few years ago is indeed hard to replicate.

Essentially, whether it's project teams or exchanges, distributing airdrops is like 'baiting'—offering small benefits to attract user attention or even participation. This strategy is not unique to Web3; it has been common in the Web2 world for a long time. For example, when a supermarket opens, the first 100 customers can receive 10 free eggs; or like a short video I saw earlier: several young people go to the supermarket's tasting area every day for a meal. Although the supermarket knows they might not make a purchase, they won’t drive them away—look, isn’t this another form of 'Lu Mao'?

We, who are waiting for airdrops in Web3, are actually like the older ladies queuing up early for eggs or the spirited young men tasting food in supermarkets. There’s no halo, no superiority, just going with the flow and participating in a designed game.

So in the future, will project teams and exchanges continue to offer 'eggs, bread, and fruits' to attract attention and generate interest? The answer to this question is also the answer to whether 'Lu Mao' will disappear.

#ALPHA🔥 $NIGHT