Brazil’s largest private bank asset management arm has taken a notable step toward mainstream crypto acceptance by suggesting investors allocate 1% to 3% of their portfolios to Bitcoin. Coming from a traditionally conservative financial institution, the recommendation signals how far Bitcoin has moved from the fringes into serious portfolio discussions.

The bank’s reasoning is less about speculation and more about risk management. Bitcoin is being framed as a hedge against currency devaluation, inflation, and unexpected market shocks—especially relevant for investors in emerging markets that face periodic FX volatility. A small allocation, the firm argues, can improve diversification without materially increasing overall portfolio risk.

Importantly, the recommendation is cautious. This isn’t a call to go “all in” on crypto. By capping exposure at 3%, the bank acknowledges Bitcoin’s volatility while still recognizing its growing role as a non-sovereign store of value. In other words, Bitcoin is treated less like a gamble and more like digital gold with upside.

This move reflects a broader trend across global finance. Banks and asset managers are no longer asking if Bitcoin belongs in portfolios, but how much exposure makes sense. For Brazilian investors—and increasingly for global ones—Bitcoin is becoming a legitimate strategic allocation rather than a fringe bet.