Virtual Sweat Economics: When Playing Games Transforms from 'Quick Money' to 'Digital Labor', How YGG Breaks the Deadlock?
In a tin house on the outskirts of Manila, 21-year-old Carlos stares at the flashing cryptocurrency wallet balance on the screen, calculating whether he can gather enough for his sister's tuition this month—he has just completed today's 'game task' in YGG's scholarship system.
In the late night of the Philippines, thousands of young people like Carlos are 'working' in the world of blockchain games, known as 'scholars', participating in the once-popular 'play-to-earn' model.
Today, the bubble of this model is bursting. In the first quarter of 2025, funding for Web3 games plummeted by over 70%, and several major projects announced their closure. The once-bustling daily active wallets in chain games hit a new low for the year in April 2025: only 4,800,000, down 10% from the previous month. This is not a temporary adjustment, but the beginning of a structural collapse.