If we break down the evolution of Web3 games over the past three years, I would use one word to describe the current stage—highly fragmented.
With more and more projects, chains, gameplay, and increasingly dispersed communities, there are fewer and fewer that can form scale effects and long-term retention. Fragmentation is not a superficial phenomenon, but a structural problem.
Players are scattered, attention is torn, and organizational ability is diluted. It is difficult to independently build a complete ecosystem for any single-point project.
It is against this backdrop that I re-examine YGG and find that what it has done in recent years is essentially a fight against the 'fragmentation trend.'
In this article, I want to push forward YGG's long-term logic from this perspective.
First point: Fragmentation is not a bad thing, but having no 'connection layer' is a disaster.
Industry fragmentation itself does not mean decline; it is often a necessary stage after early expansion. The real issue is —
When fragments increase but lack connection and coordination mechanisms, the system will fail overall.
The current state of the Web3 gaming ecosystem is:
Each project is an isolated island, each community talks to itself, and each task platform is repetitively trying to attract new users inefficiently.
Players repeatedly 'resetting their identity' between different games, and project teams repeatedly 'building communities from scratch' during different cycles is a state of extremely high cost and low efficiency.
YGG's positioning is precisely not to 'create another isolated island,' but to attempt to become the structural layer that connects these islands.
Second point: YGG's true goal is not to grow larger, but to 'string together the fragments.'
Many people misunderstand YGG, thinking that it seeks to maximize scale. In fact, its core actions over the past few years are more like doing one thing:
Enable fragmented players, projects, and communities to have the possibility of being recombined.
subDAO is not about disintegration, but rather about modularization;
The reputation system is not a label, but a universal interface across modules;
YGG Play is not about directing traffic, but rather enabling players to smoothly transition between different modules.
You can understand YGG as a 'modular ecosystem':
Different games are modules, different player groups are modules, different cultural circles are modules, and YGG provides the connection protocols between modules.
Third point: The key to countering fragmentation is not unification, but 'combinability.'
Many projects attempt to solve the fragmentation problem through unified rules and standards, but this is almost destined to fail in Web3.
YGG has chosen another path:
not to unify player behavior, but to enable different types of behaviors to have combinability.
The frequent participation of Filipino players, the stable contributions of Japanese players, and the governance experience of European and American players do not need to be unified into one model, but rather need to be structured, understood, and invoked.
subDAO is responsible for localized explanations,
The reputation system is responsible for cross-ecosystem mapping,
YGG Play is responsible for actual scheduling and implementation.
This is a counter-fragmentation solution that 'maintains diversity while reducing friction.'
Fourth point: Why the ability to counter fragmentation will become the core competitiveness of the next stage.
When the industry enters the next stage, competition between projects will no longer just be about 'who can attract more users,' but rather:
who can integrate resources faster,
Who can reuse players at a lower cost,
Who can prevent user loss when migrating across projects.
This means that the ability to counter fragmentation will directly determine survival rates.
A project without a connection layer can only keep burning money to acquire new users;
an ecosystem with a connection layer can allow old users to continue creating value in new scenarios.
The value of YGG's existence lies in its ability to make 'cross-project retention' possible.
Fifth point: YGG's treasury and organizational structure provide a stable anchor for counter-fragmentation.
Counter-fragmentation is not a one-time event, but a long-term project.
Organizations without stable anchor points find it difficult to undertake such tasks in the long term.
YGG's treasury management and organizational network just happen to provide this anchor point:
subDAO is responsible for local deep cultivation,
the main DAO is responsible for cross-ecosystem collaboration,
The treasury provides continuous resource support.
This allows YGG to avoid having to start over in each cycle and instead continue to build upon the existing structure.
Sixth point: As fragments increase, the 'center' becomes important again.
Web3 initially emphasized decentralization, but as the ecosystem becomes complex to a certain extent, 'coordination centers' instead become a guarantee of efficiency.
The center here is not a power center, but a collaboration center.
YGG does not control projects, nor does it control players, but it is doing something very important:
Reducing the cooperation costs between different entities.
When project teams, players, and communities realize that going it alone is too costly, the value of such centralized coordination layers will be re-recognized.
Seventh point: YGG's long-term moat lies in its 'solution to structural problems.'
Price issues will be resolved by cycles,
Narrative issues will be eliminated by time,
But structural problems can only be solved by structure.
What YGG has faced in recent years is not 'declining popularity,' but rather 'industry structural imbalance.'
It does not propose radical expansion as a solution, but rather patiently builds connection layers.
Currently, results may not be visible, but once the industry re-enters a growth period,
Structures that can absorb fragments, integrate resources, and organize players,
will be more valuable than any single explosive hit.
This is also why I believe YGG's true competitor is not other guilds, but 'disorder.'
as long as the industry remains fragmented,
A counter-fragmentation structure like YGG always has significance.
It is not the fastest solution, but it is the most stable solution.
it is not a product of short-term emotions, but a response to long-term structures.
@Yield Guild Games #YGGPlay $YGG
