Adoption of crypto won't come because consumers love technology. It will come because businesses love profit.
Right now, every business operates on a 97% margin. Why? Because Visa and Mastercard take the other 3% off the top of every transaction.
For a grocery store with thin margins, that 3% is half their profit.
Falcon Finance ($FF) offers a compelling pitch to every CEO on earth: "Keep the 3%."
THE INCENTIVE STRUCTURE
Falcon integrates directly with Point-of-Sale software.
When a customer pays in Falcon, the fee is <0.1%.
Merchants will soon start offering discounts to pay in crypto.
"Coffee is $5.00 with Visa, or $4.80 with Falcon."
Which one will you choose?
This is how you break the network effect of the credit card duopoly. You don't ask nicely. You use price incentives.
Falcon is the weapon merchants have been waiting for to fight back against the banks.
