Tether’s €540M Bid for Juventus Rejected, But Crypto–Sports Ties Keep Strengthening

Tether’s €540M bid to acquire a 65.4% stake in Juventus FC was rejected by Exor, but the market reaction was telling. The move highlighted the deepening relationship between crypto,$BTC, and global sports brands.

Key takeaways:

Tether’s bid signals a growing push by crypto firms into traditional sports ownership

Juventus shares jumped 30%, while the JUV fan token surged 34.92%, showing how closely crypto assets are now tied to sports narratives

Strategic partnerships and sponsorships are increasingly shaping how crypto integrates with football ecosystems

The intersection of crypto and football also puts WhiteBIT’s partnership with Juventus into sharper focus. As WhiteBIT Nova expands with its Gift Marathon, users can earn rewards by using their WhiteBIT Nova cards, including exclusive Juventus merchandise.

Even without a deal, the message is clear: crypto’s role in global sports is only getting bigger.