When Base co-founder started promoting RUG professional Soulja Boy,

it was no longer about "playing MEME," but rather consuming Base's credibility.

ZachXBT had long pointed out:

Soulja Boy = 73 promotions + 16 NFT projects + multiple scams.

Ironically,

Jesse himself has called out the MEME (Base is for everyone, jesse)

that almost all follow the same curve:

📈 Short-term hype → 📉 Long-term zero.

Is this innovation or a repetition of history?