#Tether 《Pride and Prejudice of European Old Money》

Just this past weekend, the crypto circle and the sports circle were simultaneously bombarded with a piece of news: Tether plans to fully acquire Juventus.

On December 12, Tether submitted a takeover bid to the Italian stock exchange, intending to acquire 65.4% of Juventus shares held by Exor Group at a price of €2.66 per share, which represents a 20.74% premium over the then market price. If the deal is finalized, Tether also promises to inject an additional €1 billion into the club for team operations and long-term development.

Sounds like a foolproof business deal, right?

🤔🤔

However, within 24 hours, this invitation was ruthlessly rejected. Juventus is actually in desperate need of money, while Tether has "more money than it knows what to do with," yet even so, Juventus still chose to refuse.

This is more like a head-on collision between the new and the old world: on one side is the new money represented by crypto capital, and on the other side is the old money system behind a century-old European giant. On the surface, it is a business decision, but underneath it is a game of values, identity, and control.

It is no longer a question of "whether the new money will enter the old world," but rather how long the old order can persist.