How YGG Plays Creators of Play Initiative is Bridging Web2 and Web3 Through Quests and Tokens
@Yield Guild Games #YGGPlay $YGG
YGG’s Creators of Play initiative is where Web2 and Web3 finally stop feeling like rivals and start working together. If you haven’t heard, YGG Play is this on-chain quest platform where creators come up with challenges, players jump in to complete them, and everyone gets a shot at tokens and rewards. It’s not just about games anymore—it’s about building a community that stretches across both traditional and blockchain worlds.
Back in 2020, Yield Guild Games started out by putting together guilds that shared NFT assets, opening up play-to-earn opportunities through scholarships for players all over the globe. Fast forward to the end of 2025, and things look totally different. Now, YGG is more like a Web3 game publisher, with YGG Play as its main stage for curating games, connecting people, and making sure the economics work for everyone. They’re tackling those old problems—like creators feeling isolated or players split up across too many platforms—by weaving on-chain features right into how games and content get made. The YGG Play Summit in Manila last November really showed off this new direction. Over 5,600 people showed up in person, and online? Almost half a billion views, with more than half a million unique livestream viewers. Workshops dove into sustainable gaming careers, and creators like YellowPanther and Iceyyy ran sessions on building skills and personal brands in Web3.
The Launchpad inside YGG Play is where new Web3 games get their shot. The community handpicks titles with solid on-chain features and casual charm. Before any big launch, guild members playtest, offer feedback, and help shape the games. If you’re active—staking YGG tokens or finishing early quests—you earn Play Points, which decide how much of new tokens you can get when they go live. There’s a cap, so no one can hoard everything—just one percent per participant, keeping things fair. YGG’s first publishing deal with Gigaverse last August brought in an on-chain revenue model, letting game earnings fill up token pools and liquidity pairs for easy swaps. The October relaunch of Proof of Play Arcade threw minigames onto the Abstract chain, using quests to pull in new players and share revenue, showing exactly how Launchpad ties the fate of developers and players together. It even helped create buzz inside the Binance ecosystem.
Quests are the heart of YGG Play. After the tenth season of the Guild Advancement Program wrapped up in August 2025 (with over 76,000 people taking part—almost triple from before), quests shifted into what they call Community Questing. Players now earn experience for hitting in-game milestones, making content, or crushing tournaments; you can swap those points for NFTs or early access. Referrals pay off too—bring in a new player, and if they finish a challenge, you both win. LOL Land, YGG’s first browser-based board game, hit the scene in May 2025. There, you can grind free quests to rack up points or stake YGG for premium quests with bigger rewards. The numbers are wild: over $7.5 million in revenue, averaging $41,700 a day, with 40% going right back into prize pools. Quests keep people coming back and drive demand for the YGG token through staking. The Creators of Play project, announced at the Summit and already bringing in over 100 new creators, is making it easy for anyone to design their own quests—even without coding—thanks to workshops with Base. Now creators can connect Web2 platforms and Web3 economies with just a few clicks.
Guilds are really the backbone here. They run as on-chain networks that handle everything from managing funds to voting on proposals, all with smart contracts on Base. By July 2025, more than 100 guilds were up and running this way. The big move came in August when YGG launched its Onchain Guild and started a $7.5 million ecosystem pool, letting guilds grow and spend resources on their own, no central authority needed. Partnerships keep things fresh—like the Gigaverse crossover adding custom NFTs in LOL Land, or GIGACHADBAT bringing baseball-themed quests. Guilds aren’t just about gaming now, either. Through the Future of Work programs, they’re getting into AI tasks, helping members learn new skills and earn more. Guilds have turned into real hubs, where experienced players mentor newcomers, fine-tune quest strategies, and use shared governance to keep people invested.
Altogether, YGG Play is shaping a Web3 gaming economy that’s both useful and open to everyone. The community’s efforts even got a spotlight at the GAM3 Awards during the Summit—Off The Grid by Gunzilla Games took home Game of the Year and five other trophies, while games like Parallel and Pixels also grabbed wins. It’s clear YGG Play isn’t just following trends—it’s helping set them.
YGG’s Creators of Play initiative is where Web2 and Web3 finally stop feeling like rivals and start working together. If you haven’t heard, YGG Play is this on-chain quest platform where creators come up with challenges, players jump in to complete them, and everyone gets a shot at tokens and rewards. It’s not just about games anymore—it’s about building a community that stretches across both traditional and blockchain worlds.
Back in 2020, Yield Guild Games started out by putting together guilds that shared NFT assets, opening up play-to-earn opportunities through scholarships for players all over the globe. Fast forward to the end of 2025, and things look totally different. Now, YGG is more like a Web3 game publisher, with YGG Play as its main stage for curating games, connecting people, and making sure the economics work for everyone. They’re tackling those old problems—like creators feeling isolated or players split up across too many platforms—by weaving on-chain features right into how games and content get made. The YGG Play Summit in Manila last November really showed off this new direction. Over 5,600 people showed up in person, and online? Almost half a billion views, with more than half a million unique livestream viewers. Workshops dove into sustainable gaming careers, and creators like YellowPanther and Iceyyy ran sessions on building skills and personal brands in Web3.
The Launchpad inside YGG Play is where new Web3 games get their shot. The community handpicks titles with solid on-chain features and casual charm. Before any big launch, guild members playtest, offer feedback, and help shape the games. If you’re active—staking YGG tokens or finishing early quests—you earn Play Points, which decide how much of new tokens you can get when they go live. There’s a cap, so no one can hoard everything—just one percent per participant, keeping things fair. YGG’s first publishing deal with Gigaverse last August brought in an on-chain revenue model, letting game earnings fill up token pools and liquidity pairs for easy swaps. The October relaunch of Proof of Play Arcade threw minigames onto the Abstract chain, using quests to pull in new players and share revenue, showing exactly how Launchpad ties the fate of developers and players together. It even helped create buzz inside the Binance ecosystem.
Quests are the heart of YGG Play. After the tenth season of the Guild Advancement Program wrapped up in August 2025 (with over 76,000 people taking part—almost triple from before), quests shifted into what they call Community Questing. Players now earn experience for hitting in-game milestones, making content, or crushing tournaments; you can swap those points for NFTs or early access. Referrals pay off too—bring in a new player, and if they finish a challenge, you both win. LOL Land, YGG’s first browser-based board game, hit the scene in May 2025. There, you can grind free quests to rack up points or stake YGG for premium quests with bigger rewards. The numbers are wild: over $7.5 million in revenue, averaging $41,700 a day, with 40% going right back into prize pools. Quests keep people coming back and drive demand for the YGG token through staking. The Creators of Play project, announced at the Summit and already bringing in over 100 new creators, is making it easy for anyone to design their own quests—even without coding—thanks to workshops with Base. Now creators can connect Web2 platforms and Web3 economies with just a few clicks.
Guilds are really the backbone here. They run as on-chain networks that handle everything from managing funds to voting on proposals, all with smart contracts on Base. By July 2025, more than 100 guilds were up and running this way. The big move came in August when YGG launched its Onchain Guild and started a $7.5 million ecosystem pool, letting guilds grow and spend resources on their own, no central authority needed. Partnerships keep things fresh—like the Gigaverse crossover adding custom NFTs in LOL Land, or GIGACHADBAT bringing baseball-themed quests. Guilds aren’t just about gaming now, either. Through the Future of Work programs, they’re getting into AI tasks, helping members learn new skills and earn more. Guilds have turned into real hubs, where experienced players mentor newcomers, fine-tune quest strategies, and use shared governance to keep people invested.
Altogether, YGG Play is shaping a Web3 gaming economy that’s both useful and open to everyone. The community’s efforts even got a spotlight at the GAM3 Awards during the Summit—Off The Grid by Gunzilla Games took home Game of the Year and five other trophies, while games like Parallel and Pixels also grabbed wins. It’s clear YGG Play isn’t just following trends—it’s helping set them.
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