**Embedded Finance: A New Standard for Financial Platforms**

Embedded finance has expanded from payments to lending. Trading is the logical next step, and platforms forcing users to switch between providers to access different types of assets are gradually losing their edge.

Patrick Murphy, CEO at Eightcap (UK and EU), emphasizes that multi-asset integration from the start is a key factor in user retention.

However, meeting this expectation is not just about adding new tools. It raises deeper questions about infrastructure.

How can seamless trading experiences be integrated, supporting multiple asset types (TP) such as stocks, foreign exchange (Forex), and cryptocurrency (crypto)?

Platforms need to effectively handle trading requests (SL), Entry while providing real-time market data.

This requires a robust system architecture that is scalable and highly secure.

Platforms that lead in deeply integrating trading functionalities will have a distinct competitive advantage.

Users increasingly desire convenience and a consistent experience on a single platform.

$ICP .