Last night, Kuaishou experienced a targeted attack from organized black and gray production, with a large number of live broadcast rooms being implanted with obscene content, causing a shock in the industry.

It is reported that the attackers manipulated approximately 17,000 zombie accounts in bulk through automated scripts, accurately bypassing the platform's real-name authentication and content review mechanisms, while pushing pre-stored violative content.

The core attack logic utilizes the loophole in the review threshold of internet platforms: within a short period, violative content explodes exponentially, which not only significantly increases the AI review misjudgment rate but also directly breaches the processing limit of the manual review team, causing the review system to collapse instantly.

It was precisely during this brief window that harmful content rapidly spread to local pages and recommendation pages. In the face of the crisis, Kuaishou's response was decisive — more than an hour after the incident, it urgently removed the live broadcast entry from the APP homepage. It is worth noting that live broadcasting is a core revenue pillar for Kuaishou; although this move sacrificed short-term traffic, it effectively curbed the further spread of negative impacts.

However, the short-term impact of the event on Kuaishou's stock price has already been set. Under negative public opinion, investors' concerns about the platform's content governance capabilities, regulatory compliance risks, and brand reputation will be significantly amplified. After all, the tolerance for vulgar content on live streaming/short video platforms in the country is approaching zero, and similar incidents are likely to trigger a chain reaction of user loss and advertisers' hesitation.

The ultimate impact, whether a short-term disturbance or long-term pressure, depends on regulatory classification:

If deemed a simple cybersecurity incident, Kuaishou, as a victim, may quickly restore stock price sentiment; if determined that the platform's main responsibility is not adequately fulfilled, it may face interviews, deadlines for rectification, and other regulatory measures, with subsequent effects possibly continuing to ferment.

Pay close attention to the official reports from the Cyberspace Administration and public security departments, especially whether key phrases such as 'management chaos' and 'order for rectification' appear — this will be a core signal for judging the direction of the incident.