A stablecoin tied to the Trump family saw a sudden jump in value this week after a major trading platform rolled out a new yield program built around the token.
World Liberty Financial’s USD stablecoin, known as USD1, added roughly $150 million in market value on Wednesday. Its market cap rose from about $2.74 billion to $2.89 billion shortly after the platform announced a new incentive program offering higher yields for users holding large balances of the token.
The program promises returns of up to 20% annually on flexible USD1 deposits above $50,000. According to the announcement, the promotion is meant to boost participation and runs through January 23, 2026, with rewards paid out daily.
USD1 is part of a broader push into crypto by the Trump family, whose digital asset ventures reportedly brought in around $802 million during the first half of 2025.
The stablecoin’s rise hasn’t happened in isolation. Over the past few months, it has been steadily added to more products and use cases on the same platform, helping it gain visibility and adoption. Earlier this month, fee-free trading pairs were introduced for USD1, and legacy collateral tied to an older stablecoin was set to be converted into USD1 at a one-to-one rate.
Back in May, the token also drew attention after it was used to settle a $2 billion investment into the exchange, a move publicly mentioned by Eric Trump during a crypto conference in Dubai.
As a result of these developments, USD1 has climbed into the top tier of stablecoins by market value, now ranking as the seventh largest globally, just behind PayPal’s stablecoin.
Still, the rapid growth hasn’t been without questions. A report earlier this year suggested that the exchange may have played a role in developing parts of USD1’s underlying code, citing unnamed sources. The company’s founder pushed back on those claims, saying the report contained errors and hinting at possible legal action.
Some lawmakers have also raised concerns. In October, a U.S. senator questioned whether the platform’s U.S. affiliate was promoting Trump-linked crypto projects, pointing to the political optics surrounding the relationship.
For now, though, the numbers tell the story: incentives drove demand, and USD1’s market value jumped almost overnight.
