"I own Bitcoin, I think it's interesting" APPLE CEO TIM COOK
Apple CEO Tim Cook has publicly stated that he personally owns Bitcoin (and cryptocurrency in general), describing it as interesting and reasonable to hold as part of a diversified portfolio.
This revelation first came in November 2021 during an interview at The New York Times' DealBook Summit, where Cook said: "I do [own cryptocurrency].
I think it’s reasonable to own it as part of a diversified portfolio."
He had been "interested in it for a while" and had done personal research.
The quote in your message closely matches his 2021 remarks, though the exact phrasing was more along the lines of it being "reasonable" rather than just "interesting" (he used both ideas).
Cook has referenced his personal crypto holdings in later interviews (e.g., around 2024 discussions), noting he's held Bitcoin for years, but he always stresses: This is a personal investment, not advice.
Apple as a company has no plans to invest its treasury in crypto, accept it as payment, or expose shareholders to it directly (unlike companies like Tesla or MicroStrategy).
Apple does allow crypto apps and wallets on the App Store but remains cautious on deeper integration.
As of late 2025, there's no new major statement from Cook changing this stance—his position has been consistent for years.
His personal ownership is seen as a mild endorsement of crypto's legitimacy among tech leaders, but it hasn't led to corporate moves at Apple.
