#btc The economy will continue to be sluggish for twenty years
Understand, it's not temporary, but long-term.
Many people feel it's difficult now,
because they are still using old logic to choose projects.
The economy has changed, yet you are still looking for opportunities.
The opportunities are gone; now it's about examining human nature.
You either sell products or sell a sense of certainty.
You either meet needs or create hope.
Paid knowledge, feng shui and destiny, private domains, spiritual healing, companionship economy, why are they booming during a downturn?
Because they do the same thing:
Help people regain a sense of safety, control, and value.
These three words — safety, control, value — are the core driving forces of human nature.
You think others are buying products, but in fact, they are buying psychological comfort.
You think you are closing a deal, but in reality, you are providing certainty and hope.
All consumption is a psychological compensation —
Selling skincare essentially sells "the possibility of becoming beautiful";
Selling training sells "the illusion of becoming stronger";
Selling metaphysics sells "the certainty of fate";
Selling communities sells "the safety of belonging".
A good deal right now is not money for goods,
but rather, using money to exchange for hope and certainty.
When the economy is good, those selling goods get rich quickly;
When the economy is poor, those who understand human nature get rich quickly.