Pudgy Penguins, an NFT and merchandise brand, will wrap the Las Vegas Sphere for a week during Christmas, focusing on physical products rather than crypto. This contrasts with the failed attempt by Solana meme coin Dogwifhat to advertise at the venue due to strict crypto advertising policies. Pudgy Penguins’ physical product success and broad mainstream following helped them gain approval for the advertising campaign, reportedly costing up to $600,000.

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