If you want to anticipate the World Cup market in advance, there are indeed patterns to follow every time.
Looking back at history, we can see that the World Cup has never been a last-minute affair; it actually starts brewing a year or even earlier in advance.
The 2018 Russia World Cup saw relatively few related concept coins, but funding was highly concentrated. Assets like WICC had an average increase of over 6 times.
For the 2022 Qatar World Cup, Binance launched and promoted a batch of club fan tokens six months early. Even before the actual matches started, the market had already completed a significant portion of its movement, with overall increases around 2-3 times.
Now looking at the 2026 USA-Canada-Mexico World Cup (June).
At this point in time, the vast majority of fan tokens have low trading volumes, low attention, and have been in a long-term sideways trend, making the sentiment and chip structure more suitable for early positioning rather than chasing highs.
From a practical operability perspective:
In the Binance ecosystem, CHZ is an unavoidable core asset. Many sports and club fan tokens are issued based on CHZ; it is the “overall leader” of the sports concept. As soon as expectations for the World Cup start to build, it is definitely the first asset that funds will think of.
As for specific club fan tokens, the “Three Musketeers” in Binance—Santos, Lazio, Porto—when compared:
In terms of trading volume, capital activity, and the rhythm of price increases and trading traces, Santos is significantly stronger than the other two, more in line with the characteristics of repeated operations by the main forces.
To sum it up:
The World Cup market has never been a game of waiting until the matches are on to make purchases; the real money is always made by those who position themselves a year in advance, acquiring chips during quiet periods.
If you really believe in the World Cup market in June 2026, then now is precisely the most reasonable preparation stage.
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